More businesses are realizing that leveraging social media strategies is essential to increase PR, why? Because the level of social behavior of consumers tend to evolve. It's obvious that social networks and platforms are increasing in use and of great importance as well. So for businesses to entice and capture their target niche, they need to put a premium on online PR rather than spending too much on traditional media. After all, Facebook has become a destination-location for both merchants and consumers. The social network has turned into a marketplace of sorts. And for every social network, influence means power.
But if you are a B2C business, is your Klout score enough to present yourself as "influential"?
Someone can be influential online but not offline. Klout is simply a measure of social media influence, but seriously, is it a true measure of influence? For instance, a CEO of a company has a low Klout score because he's busy in the real world sealing deals, the guy doesn't have time to engage with users on Twitter or Facebook. Does this mean he's not influential in his industry? A fine example of this is Michael Dell Klout score of 64 against Justin Bieber's 100.
So how can businesses increase PR without even boasting their Klout score or even registering on Klout?
Here are some simple ways on how businesses can enhance online PR:
Capitalize on Original Content
Nothing beats original content nowadays. While content curation is practical and easy for busy entrepreneurs, Google Panda is always updating which means curating content is either a good thing or a bad thing: the good - you build PR through backlinking, the bad - you risk yourself of being considered a content spammer. Always keep in mind that the more original recipe you use in your content, the more chances it could be shared. Original content is more appreciated by the social web through shares and retweets.
Be Geographically Competitive
Get online to get offline! It's easier to manage a social media outreach campaign for small and medium enterprises. It all starts by making local listings because Google now puts a premium on local search. Local markers pointing to your Facebook page, Twitter account, and Google+ page doesn't only increase your SEO, but makes it easy for a customer to know the location of your physical store. Always remember that you don't exist if you're not on the map! Be sure to have a detailed snippet of your business in every map listing like in Google Places. Increased local SEO means a boost for your online PR.
Ratings and Reviews Rule
Think buying fans is a good idea to increase PR? Think again. It's better to pitch bloggers a PR to write a review for the product or service your business offer. But you can also put up a listing on Google Places or Bing Local so you can begin to build reviews from satisfied patrons on these pages. Start the ball rolling by asking loyal customers to give you a review, and before you know it a snowball of a review will turn into an avalanche of reviews. Reviews and ratings increase online PR while catapulting your site to the top of local SERPs. You're hitiing two birds with one stone using such.
Organize Communities Using Social Media Dashboards
Organizing your communities on your Facebook page, Twitter, and LinkedIn is important especially when you feed them the most relevant and latest content. Social dashboards such as Hootsuite and Squareberry have proven their worth by minimizing the clutter in your weekly social media campaign.
A more organized weekly itinerary enables your social media team to carefully track which content is most shared, the best time to post a blog entry, and the time engagement is high or low. Sorting out your content is important as well, always ascertain which content is appropriate to feed your Facebook fans and the ones to be shared on LinkedIn.
Make Social Media Integration Work for Your Business
It's obvious that social networks want each other's piece of pie to grow their own userbase. But for businesses, it's an opportunity to come up with a polished social media integration plan. A business can make social media integration work to their advantage, the first step is placing your other social media URLs on your Facebook page which you could also apply to your Twitter account, LinkedIn page, and Google+ page.
Not enough users circling back on your G+ page? Why not tweet your followers to circle you on Google+, or better yet, ask your Facebook fans to check out your Google+ page. Besides, your users should have Gmail accounts that makes it easier for them to be acquainted with Google+ features.
Original Source: http://squareberry.com/news/5-way-to-enhance-online-pr-aside-from-boasting-a-high-klout-score/
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