Wednesday, April 18, 2012

3 Lesser Known Features - Tuesday Tip

There are some things in Squareberry you may not know about. Tricks, tips or even features you do not use. Squareberry is an expansive platform covering Mobile, Social Media Publishing, Web Calendars, and more. Because of this, you may not be aware of or fully taking advantage of all the aspects of the platform. We wanted to share 3 things in Squareberry you may not know about. Hope you find them beneficial.

1. Drag and Drop Your Location Pin

Locations help drive digital views to your real world business/organization. Your location can be attached to any event or promotion you create. In the Locations area of Squareberry you simply add a location and provide the needed details. A small map is displayed on your events and with your promotions.

When editing your location you can drag and drop the marker pin on the map to set it exactly where you want it. This allows you to mark your location exactly, or mark what entrance is the best to use. Often times Google Maps may not mark your place exactly where you want it to be.

Location Pin

2. Social Media Inbox

Squareberry allows you to plan, schedule and publish your messages and special happenings. But what next? Social media is all about conversation with real people. Squareberry's Social Conversation Area is built to allow you to keep the conversation going, find leads and answer your social followers.

The Social Inbox allows you to track and manage your social conversations. Anyone who replies, comments or mentions you shows up in your Social Inbox. You can then easily reply to them and track your conversation back and forth. People you reply to are automatically moved to the "Answered" section and you can remove conversations, mark as replied and keep the talk going from right within the Inbox.

3. Advertising on Your Calendars + Events

You can add Advertising to your calendars and events. In the Ad Management area you can unlock Ad Groups to add customized banner ads and text & image ads. These ads display on your calendars and can link to any URL you choose. You can use these to promote specials, things on your website or big events coming up.

The advertising feature is also a great tool in fundraising efforts. Ad Spots can be sold to local organizations looking to promote themselves on your online calendar and events. Learn more now >

Tuesday, April 10, 2012

Tuesday Tip - Announce Your Schedule Changes

Often times, your events social media messages and coupon promotions are planned and scheduled far in advance. In fact, that is one of the great things about using Squareberry. But, there are always uncontrollable circumstances and things that happen to break up your plan. It is important to communicate changes to your schedule to keep your followers, customers and community updated.

Why the need to say anything?

In the digital age, people store, track and organize their lives in a variety of ways. Some set reminders, others schedule in their personal calendars. Many keep updated through social media and other apps to know what is going on where and when.

Your steady followers and customers may be accustomed to a certain schedule or plan. Others who have checked your web or Facebook calendar may have seen an event or promotion coming in the near future and planned to participate. If these people show up and find your location closed or not holding the special happening they thought was going on, it can cause confusion and dissatisfaction.

Canceling or Changing

With social media, you have the power to quickly and effectively communicate any changes to your schedule. You can blast a few messages out across your various social channels and quickly get everyone informed about your changes.

Additionally, you can mark any events or promotions you have scheduled in Squareberry as "Canceled". The Canceled feature is a great alternative to simply deleting items. The happening appears crossed out on any calendar or widget view you have - easily identifying it as canceled to your viewers/followers.

Instead of saying nothing, your automated reminders about the happening will say "Canceled" and clearly let everyone know that your event/promotion is no longer happening. Clear communications allow people to stay happy and up to date.

Offer an Alternative

If you start sending out messages about a canceled event it is important to offer an alternative or special to replace it. For instance, if "Live Music Night" is canceled you may want to send a message like this: "Live Music is CANCELED tonight. BUT we got you covered. Half off all drinks from 7-9 PM. COME ON IN!". This can help drive traffic that you may have lost due to the cancellation.

You can also let people know your canceled event is rescheduled or coming soon. "Live Music will happen next week at the same time."