Wednesday, October 30, 2013

Recapping Our Understanding Series

For the past six weeks, we have been taking a closer look at various aspects of Squareberry. Our "Understanding" series has provided insightful looks into popular features and managing sections of your account.

Now, we are taking a look back. If you missed any of these articles we encourage you to take the time to read them. Understanding all aspects of your Squareberry account is important to getting the most out of the mobile & social marketing tools. The articles are listed below.

Understand Your Account Settings

Read the Full Article >

Understanding Event Views

Read the Full Article >

Understanding the Social Media Conversation Inbox

Read the Full Article >

Understanding Your Planner

Read the Full Article >

Understanding the Social Conversation Search Feature

Read the Full Article >

Understanding Listen & Count Polls

Read the Full Article >

We Love Hearing From our Users

If you have any ideas for articles or features you want to see blog posts about, let us know. You can tell us on the Forum or email us at squareberry@squareberry.com.

Tuesday, October 22, 2013

Understanding Listen & Count Polls

Listen & Count polls allow you to set-up interactive polls and track how many times people respond with certain keywords.

Setting Up a Poll

In the Listen & Count polls area you can add new polls and edit existing ones. Polls have names, response tracking options, a poll question, start & end dates, a response option and a list of keywords that will be tracked. For each keyword you add, you can add aliases. Aliases are other words that count as responses for that same keyword.

For more details on setting up a Listen & Count Poll, read this blog post.

How Keyword Tracking Works

Responses which include the keywords you dictate are tracked and counted for your polls. On Twitter, keyword in replies to your Twitter messages are counted. SMS works similarly, as keywords mentioned in replies to your SMS number are counted. Website and mobile pages have widgets which show your polls question and allow readers to type in text responses. Responses with keywords are counted for your polls.

Date Ranges

Date ranges determine when keywords are counted. Keyword mentions and submissions outside of your set date range are not counted towards your polls. If you select "No Date Range (ongoing)", all keyword responses are counted.

Displaying Stats

Stats for each poll can be added to websites as widgets, allowing you to share results publicly. There is a Calendar Count Widget which shows results by day. There is also the Poll Count Widget which shows overall stats of your poll which can be displayed as a pie chart or column chart.

Thursday, October 17, 2013

Understanding the Social Conversation Search Feature

The Social Conversation area in your Squareberry account allows you to monitor and manage social media conversation. Previously, we took a look at fully understanding the Social Media Inbox. The Inbox is your centralized location for your ongoing conversations. But what if you want to start new conversation or find new things to talk about. That's where the Search features come in.

Twitter Keyword Search

Twitter Searches

The Search features are currently limited to Twitter. Twitter is generally much more open than other social media platforms. People's posts are public and can be seen by anyone. This allows organizations to find new individuals & leads who are talking about their industry or looking for a company just like them.

The left column of the search section features all of your current searches. Clicking on a search term will show the current search results for that term. You can add a new search term by clicking "Add a Search".

Starting a Conversation

Once your search results are shown, you can Reply to or Retweet any tweet that is shown. This allows you to start a dialogue with someone you may not know. Click "Reply" and a pop-up appears to compile your reply message. You can instantly send the message right from this same screen.

Using Quotes

Putting a multi-word search term in quotes does a search for the words in that order. For example: "miami restaurant" will look for tweets with those two words together, instead of just tweets using one or the other.

Tuesday, October 1, 2013

Understanding the Social Media Conversation Inbox

The Inbox in the Social Conversation Area allows you to manage ongoing conversations in various social media accounts from one centralized location. When someones comments on a Facebook post or replies to you on Twitter, it will show up here and you will be able to comment/reply instantly.

All of the people you are having conversations with are listed on the left side. Clicking a person brings up the conversation with them, showing you the full history of your conversation with that person.

Refreshing / Refresh Button

Your Social Inbox will refresh automatically throughout the day. New comments/replies you have received will show up in the Unanswered section. The total number of conversations that are "unanswered" are also displayed on the Welcome screen when you login to your account.

You can also manually refresh your Inbox at anytime by clicking the "Refresh" button.

Unanswered / Answered

Any conversation you contribute to with a comment or reply will be moved to the "Answered" section of the Inbox. You can completely remove a conversation by clicking the "Remove" link in the top right corner of that particular conversation. You can also move a conversation to 'Answered" or "Unanswered" by clicking the "Mark as" link at the top of the conversation.

Reply or Comment

You can easily and instantly write comments/replies on any social media conversation. You can also "Retweet" any message in a Twitter conversation. Click the "Comment" or "Reply" link to bring up the pop-up to compose and send your message.