Many locations are not as simple as an address. Maybe you are on the second floor or to the right of the elevators. Adding helpful notes to your location(s) is a great way to help people get to where your events and promotions are being held.
Your Location May Be More Complicated Than You Think
Many locations are not big buildings with huge signs on busy intersections that everyone knows about. Often times your location is more complicated. You may be in a crowded shopping center or around the corner. It is important to provide useful help and tips for people who have never been there before.
You location notes do not have to be about directions. They can also be helpful tips to make a customer's experience better. For instance, your building may have a small parking lot in the front, and plenty of parking in the back. Letting people know about the parking lot behind the building (which usually has more spaces) is a great tip to add to your location notes. It lets a first time visitor feel comfortable and more willing to come to your location.
Ask a First Time Visitor
A great way to find out anything bad or difficult about your location is to ask someone who is visiting for the first time. Getting this kind of feedback can be very helpful in determining what you need to let people know about. In many cases, you may learn something you never knew about your place. It may be difficult to see from the road, or the sign is only visible from one direction. There are a variety of situations that you would never think of on your own, since you go there all the time and are so familiar with it.
Getting to Your Location is What It is All About
Your location is what it is all about. Those coupon promotions you run and special weekly events are all about getting more people in the doors. Utilizing the location features in Squareberry can help drive more real world traffic. Isn't that what all this marketing stuff is about?