Tuesday, November 15, 2011

Tuesday Tip - Events + Promos that Encourage Bringing More People

Events and Promotions can drive more people into your real world location. It is important, even in the digital world, to show that you have fun and interesting things happening in the REAL WORLD. After all, your end goal is to get people to come to your organization's real world location. You need to find ways to drive real world traffic through your marketing communications.

A great way to do this is by creating events and promotions that call for groups to stop by or encourage individuals to bring friends with them.

Real World Events and Promotions

Events are great. Events with a lot of attendees are better! You want your events to draw as many people as possible. A great way to maximize this is by encouraging people to come in groups. For instance, if you are hosting a "Trivia Night" you may want to tell people ahead of time to form teams or encourage their friends to come and cheer them on. Instead of one or two people coming that night, you may get a group of 5 or 6.

Mobile Coupons

With coupon promotions, it is great to run specials that require more than one customer. For instance: "Buy One, Get One 40% Off". Now your coupon is driving in a pair, not just an individual. But, there is no reason to stop with pairs. You can publish coupon promotions like: "30% Drinks for Parties of 5 or More".

Mobile Marketing

Mobile Marketing is essential to driving in groups. During social nights, friends are out looking for places to go and things to do. In many cases, where they end up is not determined until right before.

Mobile devices allow followers to see you on social media, email, SMS and more. Your events and promotions need to be communicated on mobile devices. Mobile coupons are a great way to drive people straight to your location with the intent of spending money. Events show there is something to do at your organization's location. Followers easily share your happenings with friends and family as they plan where and when they are going next.

Communicating your events and promotions on mobile devices is essential to driving groups into your location.



Original Source: http://squareberry.com/news/tuesday-tip-events-promos-that-encourage-bringing-more-people/

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