Thursday, December 19, 2013

Best of the Year (part 2)

We are on week closer to the end of the year. Last week we looked at Part 1 of our favorite posts of the year. This week we are looking at Part 2 of the best tutorials and our favorite marketing ideas from this year.

Event & Promotion Automated Social Publishing

Automated reminders about your upcoming events and promotions are sent based on the settings you dictate in categories. This means Squareberry is automatically publishing messages to your social media accounts about the happenings you have scheduled in your Squareberry account.

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Boost Your Weekend Sales

Weekends rule for a lot of reasons. Football games. Free days. Alarm clocks are turned off. Sunday brunches. For many local businesses, weekends are the busiest time. Restaurants and bars see a huge influx on weekend nights and many retails stores are busiest on Saturdays and Sunday afternoons.

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Recapping Our Understanding Series

We ran a whole series if articles on understanding different aspects of your account. If you missed any of these articles we encourage you to take the time to read them. Understanding all aspects of your Squareberry account is important to getting the most out of the mobile & social marketing tools.

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Gift Cards During the Holidays

Gift cards are a great alternative gift and have become more and more popular over the years. If you are not selling gift cards or promoting your gift cards, you are missing out on a potentially huge market.

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There will be no Tuesday Tip the next two weeks due to Christmas and New Year's holidays. We will see you in 2014. Happy Holidays to all!.

Tuesday, December 10, 2013

Best of the Year (part 1)

2013 is coming to a close. This week we start a two part series of looking back at the best Tuesday Tips of the year. If you missed any of these great posts, now is the time to check them out. Can you believe this year is already ending? 2014, here we come!

Restaurant Promotions That Bring Groups

Instead of offering a 25% off coupon for lunch, try a 50% Off One Lunch Entree When You Buy Another or Buy Two Lunch Entrees Get One Free. These small changes mean two people are buying entrees (and hopefully more) for lunch instead of just one person.

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Mobile Website Tips for Multi-Location Businesses

Often times, multi-location businesses have a cohesive marketing strategy for their brand while allowing each location to host their own events and even their own promotions. But, it is unlikely that each location would have its own website. A single website for all locations is much more common and generally a more efficient and effective option.

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Consider the Wording in Your Scheduled Social Messages

Even when scheduling messages in advance you can include details in your posts. For example if you are having a live music night, you can send out messages with details of the band. Instead of a generic tweet like “Live Music Night is going great.” you can offer some details such as “John from ‘Grey Cycle’ is truly rocking it tonight! Get here soon to see the rest of their set!”

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Mobile Website Management Guide

Using these templates, you can create sleek and dynamic mobile websites for any organization. We have now compiled the various posts about mobile website management to create a complete mobile website management guide.

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Tuesday, December 3, 2013

Gift Cards During the Holidays

Promote Gift Cards as.. Gifts

The Holiday Season is full of gift giving. It is the main reason for most of the shopping that is done. In our Cyber Monday article we discussed local businesses promoting gift cards. This promotion can carry on past Cyber Monday. Gift cards are a great alternative gift and have become more and more popular over the years. If you are not selling gift cards or promoting your gift cards, you are missing out on a potentially huge market.

The most basic aspect of selling gift cards is letting people know you offer them. Many restaurants or local stores have them, but only discuss them when a customer asks. Your store/restaurant should have signs letting people know and your website should not be shy about it. Additionally, schedule social media posts reminding people that gift cards can be purchased and that they make great gifts.

You can also run small promotions such as 5% or 10% off gift cards. This little push can help you get purchases from people who were undecided and help you sell higher priced gift cards.

After the Holidays

After the holiday season is over, people will be coming in to use those gift cards. Gift cards are best for businesses when the customer buys something of greater value than the gift card. The idea is for the gift card to get them in the door and for your staff to sell them something that costs even more.

Make sure your staff is promoting larger items. For local retail stores and service providers, make sure your larger products and services are up front and featured. Additionally, any promotions you run should focus on higher-end services and more expensive products.

Restaurants can run promotions or events centered around groups and larger parties. Examples of this are discounts on multiple meal purchases, pitchers instead of glasses and group events like trivia nights. Restaurants should be aiming to bring groups in keep them there for prolonged periods. You want them to spend more than the value of their gift card.