More businesses are realizing that leveraging social media strategies is essential to increase PR, why? Because the level of social behavior of consumers tend to evolve. It's obvious that social networks and platforms are increasing in use and of great importance as well. So for businesses to entice and capture their target niche, they need to put a premium on online PR rather than spending too much on traditional media. After all, Facebook has become a destination-location for both merchants and consumers. The social network has turned into a marketplace of sorts. And for every social network, influence means power.
But if you are a B2C business, is your Klout score enough to present yourself as "influential"?
Someone can be influential online but not offline. Klout is simply a measure of social media influence, but seriously, is it a true measure of influence? For instance, a CEO of a company has a low Klout score because he's busy in the real world sealing deals, the guy doesn't have time to engage with users on Twitter or Facebook. Does this mean he's not influential in his industry? A fine example of this is Michael Dell Klout score of 64 against Justin Bieber's 100.
So how can businesses increase PR without even boasting their Klout score or even registering on Klout?
Here are some simple ways on how businesses can enhance online PR:
Capitalize on Original Content
Nothing beats original content nowadays. While content curation is practical and easy for busy entrepreneurs, Google Panda is always updating which means curating content is either a good thing or a bad thing: the good - you build PR through backlinking, the bad - you risk yourself of being considered a content spammer. Always keep in mind that the more original recipe you use in your content, the more chances it could be shared. Original content is more appreciated by the social web through shares and retweets.
Be Geographically Competitive
Get online to get offline! It's easier to manage a social media outreach campaign for small and medium enterprises. It all starts by making local listings because Google now puts a premium on local search. Local markers pointing to your Facebook page, Twitter account, and Google+ page doesn't only increase your SEO, but makes it easy for a customer to know the location of your physical store. Always remember that you don't exist if you're not on the map! Be sure to have a detailed snippet of your business in every map listing like in Google Places. Increased local SEO means a boost for your online PR.
Ratings and Reviews Rule
Think buying fans is a good idea to increase PR? Think again. It's better to pitch bloggers a PR to write a review for the product or service your business offer. But you can also put up a listing on Google Places or Bing Local so you can begin to build reviews from satisfied patrons on these pages. Start the ball rolling by asking loyal customers to give you a review, and before you know it a snowball of a review will turn into an avalanche of reviews. Reviews and ratings increase online PR while catapulting your site to the top of local SERPs. You're hitiing two birds with one stone using such.
Organize Communities Using Social Media Dashboards
Organizing your communities on your Facebook page, Twitter, and LinkedIn is important especially when you feed them the most relevant and latest content. Social dashboards such as Hootsuite and Squareberry have proven their worth by minimizing the clutter in your weekly social media campaign.
A more organized weekly itinerary enables your social media team to carefully track which content is most shared, the best time to post a blog entry, and the time engagement is high or low. Sorting out your content is important as well, always ascertain which content is appropriate to feed your Facebook fans and the ones to be shared on LinkedIn.
Make Social Media Integration Work for Your Business
It's obvious that social networks want each other's piece of pie to grow their own userbase. But for businesses, it's an opportunity to come up with a polished social media integration plan. A business can make social media integration work to their advantage, the first step is placing your other social media URLs on your Facebook page which you could also apply to your Twitter account, LinkedIn page, and Google+ page.
Not enough users circling back on your G+ page? Why not tweet your followers to circle you on Google+, or better yet, ask your Facebook fans to check out your Google+ page. Besides, your users should have Gmail accounts that makes it easier for them to be acquainted with Google+ features.
Original Source: http://squareberry.com/news/5-way-to-enhance-online-pr-aside-from-boasting-a-high-klout-score/
Showing posts with label Klout. Show all posts
Showing posts with label Klout. Show all posts
Sunday, November 27, 2011
Wednesday, November 23, 2011
Google+ Officially Now on Klout
Does Google+'s inclusion in Klout's ranking system increases the value of Google's social network?
Klout allowed users to add their Google+ account to their dashboard a couple of weeks ago after Google's social network released the Google+ API. Yesterday, Klout announced that Google+ is now officially part of its social influence measurement system with its Google+ scoring model.
Users who are active Google+ users will saw their Klout scores increase. Klout says its basis for measuring influence on Google+ is the rate of engagement public posts receive. Users who aren't on Google+ or simply don't want to include their G+ accounts to their Klout dashboard won't be penalized, but it wouldn't hurt to improve your Klout score by establishing a presence on Google+ and to increase visibility in social search as well.
According to Klout's blog, they are measuring influence of Google+ users who connected their accounts to Klout. Klout also says that 62% of users are active and their engagement levels on G+ will be the basis of their scores. Arguably, the king of Google+ is MySpace founder Tom Anderson who saw his Klout score increase from 64 to 77. But what's interesting is that ordinary users like nature photographer Tamara Pruessner is gaining some social media mileage that saw her score catapult from 11 to 67.
This only shows that users with low scores saw an increase by being active in Google's social network, but Google+ skeptics will dismiss that G+ being part of Klout computation is not necessary yet due to the fact that it only has 40 million users in tow. Here's a summary of Klout's announcement:
Active Google+ users on Klout will see an average Score increase of 2.177.
Active Google+ users tend to also be active on Facebook and Twitter.
Google+ allows for close interactions like Facebook, while retaining the ability to share widely like Twitter.
Users who see a big jump in score from Google+ generate a lot of discussion and engagement with focused, high-quality content.
My Take
Whether it’s Facebook or Google+ that your including in your Klout dashboard, a Klout score is a mere number to a customer. What I’ve noticed about the whole Klout issue that’s been trending for weeks now is that Klout has made social engagement a popularity contest and an ego-booster for some Internet marketers and social media strategists. It doesn’t matter if you keep or delete that Klout account of yours, an ordinary Internet user will not bother to research what Klout is. The real clout score can only be achieved on how a business can successfully integrate relevant social media platforms and make it work in synergy to generate leads. And now, with Google+ joining the Klout mix, will we finally see the value that Google+ can give to businesses?
Original source: http://squareberry.com/news/google-officially-now-on-klout/
Klout allowed users to add their Google+ account to their dashboard a couple of weeks ago after Google's social network released the Google+ API. Yesterday, Klout announced that Google+ is now officially part of its social influence measurement system with its Google+ scoring model.
Users who are active Google+ users will saw their Klout scores increase. Klout says its basis for measuring influence on Google+ is the rate of engagement public posts receive. Users who aren't on Google+ or simply don't want to include their G+ accounts to their Klout dashboard won't be penalized, but it wouldn't hurt to improve your Klout score by establishing a presence on Google+ and to increase visibility in social search as well.
According to Klout's blog, they are measuring influence of Google+ users who connected their accounts to Klout. Klout also says that 62% of users are active and their engagement levels on G+ will be the basis of their scores. Arguably, the king of Google+ is MySpace founder Tom Anderson who saw his Klout score increase from 64 to 77. But what's interesting is that ordinary users like nature photographer Tamara Pruessner is gaining some social media mileage that saw her score catapult from 11 to 67.
This only shows that users with low scores saw an increase by being active in Google's social network, but Google+ skeptics will dismiss that G+ being part of Klout computation is not necessary yet due to the fact that it only has 40 million users in tow. Here's a summary of Klout's announcement:
My Take
Whether it’s Facebook or Google+ that your including in your Klout dashboard, a Klout score is a mere number to a customer. What I’ve noticed about the whole Klout issue that’s been trending for weeks now is that Klout has made social engagement a popularity contest and an ego-booster for some Internet marketers and social media strategists. It doesn’t matter if you keep or delete that Klout account of yours, an ordinary Internet user will not bother to research what Klout is. The real clout score can only be achieved on how a business can successfully integrate relevant social media platforms and make it work in synergy to generate leads. And now, with Google+ joining the Klout mix, will we finally see the value that Google+ can give to businesses?
Original source: http://squareberry.com/news/google-officially-now-on-klout/
Wednesday, November 16, 2011
Of Kutchers and Klouts
On March 21, 2006, Twitter co-founder Jack Dorsey (@jack) sent the first tweet to invite others onto the service.
On November 10, 2011, Ashton Kutcher (@aplusk) wrote a controversial tweet that might have shut down the concept of personal branding.
Kutcher saw a headline about Penn State football coach Joe Paterno getting the boot and tweeted about the controversial issue and defended Paterno, saying "How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste." Thing is, Kutcher didn't seem to read all the details because one of Paterno's assistants had 40 counts of sexual abuse of children and didn't report it to authorities.
Suddenly...Flash Mobs!
He deleted the tweet after 30 minutes and said, ": “As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case.”
Bad move, Ashton. Haven't you heard of people taking screenshots?
After that came a barrage of tweets calling the King of Twitterland an idiot amongst other insults (which are not related to his lousy acting). As with any other influencer on a social network, Kutcher's Twitter reach of 8 million will react to any tweet he releases. Flash mobs will surface and douse you with negative feedback if you made a tiny mistake about a tweet, especially when you're a celebrity. Worse, those 8 million users might have retweeted Kutcher's tweet to make a snowball into an avalanche.
Kutcherfication: Ashton Turns Over His Twitter Account
Kutcher turned over his Twitter account to his team at Katalyst Media. He says they can properly manage his Twitter account's content. On his blog he said:
"A collection of over 8 million followers is not to be taken for granted. I feel responsible for delivering an informed opinion and not spreading gossip or rumors through my twitter feed. While I feel that running this feed myself gives me a closer relationship to my friends and fans I've come to realize that it has grown into more that a fun tool to communicate with people. While I will continue to express myself through @Aplusk I'm going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it's content."
Clearly, Mr. Kutcher is chickening out and running away from his responsibility to his 8 million followers. It's a quick escape from a lemon-y mistake that he could've been turned into lemonade. After all, Kutcher's clout made some players in the Valley notice and took time to discuss business with him.
But now, he's turning away from the very people who made him king of the world's best micro-blogging service. He's turning away from the simple yet challenging responsibility of being a purveyor of substantial and genuine information. All of this because people are bashing him for his misinformed tweet. FYI, Kutcher is actually a mover of social good like #Malaria and movements to stop child trafficking.
Why your Klout Score Can't Save you from Lemons
Ok. We all know it's the not first time that Ashton Kutcher made social boo-boo using his Twitter account. While Kutcher has a "social responsibility" to his millions of followers, he's not a PR expert or anything for that matter. But Ashton Kutcher is a brand himself, and should be aware of that but he sees his Twitter as more of a communication tool than a podium for both substantial opinions or insipid tweets. It only shows a person's Klout is not commensurate to a brand or celebrity's ability to make lemonade out of lemons.
Personal branding junkies such as social media experts and digital marketers should learn from Dell Hell that lead Dell to put a premium on social monitoring. Personal branding through meticulous content management and apt user engagement makes a difference in your online PR. Always keep in mind that a mere Klout score of 90 is not enough to make your online PR always shimmering or squeaky-clean to your target niche. Come to think of it, Kutcher could have just apologized for the mess instead of instantly deleting his controversial tweet.
What do you think? Was it a good move for Ashton Kutcher to turn over his Twitter account to his Katalyst team for better Twitter management? Does your company have strategies for reputation management?
Original source: http://squareberry.com/news/of-kutchers-and-klouts/
On November 10, 2011, Ashton Kutcher (@aplusk) wrote a controversial tweet that might have shut down the concept of personal branding.
Kutcher saw a headline about Penn State football coach Joe Paterno getting the boot and tweeted about the controversial issue and defended Paterno, saying "How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste." Thing is, Kutcher didn't seem to read all the details because one of Paterno's assistants had 40 counts of sexual abuse of children and didn't report it to authorities.
Suddenly...Flash Mobs!
He deleted the tweet after 30 minutes and said, ": “As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case.”
Bad move, Ashton. Haven't you heard of people taking screenshots?
After that came a barrage of tweets calling the King of Twitterland an idiot amongst other insults (which are not related to his lousy acting). As with any other influencer on a social network, Kutcher's Twitter reach of 8 million will react to any tweet he releases. Flash mobs will surface and douse you with negative feedback if you made a tiny mistake about a tweet, especially when you're a celebrity. Worse, those 8 million users might have retweeted Kutcher's tweet to make a snowball into an avalanche.
Kutcherfication: Ashton Turns Over His Twitter Account
Kutcher turned over his Twitter account to his team at Katalyst Media. He says they can properly manage his Twitter account's content. On his blog he said:
"A collection of over 8 million followers is not to be taken for granted. I feel responsible for delivering an informed opinion and not spreading gossip or rumors through my twitter feed. While I feel that running this feed myself gives me a closer relationship to my friends and fans I've come to realize that it has grown into more that a fun tool to communicate with people. While I will continue to express myself through @Aplusk I'm going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it's content."
Clearly, Mr. Kutcher is chickening out and running away from his responsibility to his 8 million followers. It's a quick escape from a lemon-y mistake that he could've been turned into lemonade. After all, Kutcher's clout made some players in the Valley notice and took time to discuss business with him.
But now, he's turning away from the very people who made him king of the world's best micro-blogging service. He's turning away from the simple yet challenging responsibility of being a purveyor of substantial and genuine information. All of this because people are bashing him for his misinformed tweet. FYI, Kutcher is actually a mover of social good like #Malaria and movements to stop child trafficking.
Why your Klout Score Can't Save you from Lemons
Ok. We all know it's the not first time that Ashton Kutcher made social boo-boo using his Twitter account. While Kutcher has a "social responsibility" to his millions of followers, he's not a PR expert or anything for that matter. But Ashton Kutcher is a brand himself, and should be aware of that but he sees his Twitter as more of a communication tool than a podium for both substantial opinions or insipid tweets. It only shows a person's Klout is not commensurate to a brand or celebrity's ability to make lemonade out of lemons.
Personal branding junkies such as social media experts and digital marketers should learn from Dell Hell that lead Dell to put a premium on social monitoring. Personal branding through meticulous content management and apt user engagement makes a difference in your online PR. Always keep in mind that a mere Klout score of 90 is not enough to make your online PR always shimmering or squeaky-clean to your target niche. Come to think of it, Kutcher could have just apologized for the mess instead of instantly deleting his controversial tweet.
What do you think? Was it a good move for Ashton Kutcher to turn over his Twitter account to his Katalyst team for better Twitter management? Does your company have strategies for reputation management?
Original source: http://squareberry.com/news/of-kutchers-and-klouts/
Wednesday, November 2, 2011
Klout Standards: Do Customers Even Care?
Klout has been the reigning industry standard in the ever-sporadic social media sphere for 3 years already. It has become a standard for measuring social influence and reach. And just like any social analytics platform, Klout has rolled out changes last month in order to determine new categories in measuring social media influence. For web-savvy netizens, a person's Klout score is a validation of how his social media accounts are reaching people and how they influence the users that they reach, but for customers who don't really care about how many followers they have on Twitter or fans on Facebook, your Klout grade is a mere number. Why? Because most people don't really have a firm idea about social influence measurement and scoring.
Like any social media tool, Klout thinks their recent changes will improve the service amidst the violent uproar by users who saw their scores plummet. It's understood when people get upset whenever their numbers are reduced, but with Klout it's a bit irrational. Last week, people were dousing Klout with a gamut of complaints regarding their scores when in fact they don't really know what goes into their Klout score. How can you be seriously disappointed when your Klout score is reduced but you don't even know how your score is really computed? The same goes with how Google doesn't really divulge how it's algorithm works. That is why SEO specialists keep trying to nail the search giant's algorithm.
Some of you might agree that a Klout score is simply feeding a person's ego online. A mere validation that you belong to the "who's who" in social media circles if your Klout score is high. No wonder Klout has been answering tons of queries and complaints regarding scores. So are the changes in Klout scoring crucial in reaching your target niche and turning users into potential customers?
If you have great content on your Tumblr blog which are being reblogged by other Tumblr bloggers but you don't even share your posts on Twitter or Facebook, then you reach people through Tumblr alone even if you don't have enough retweets or shares. Should your Klout score be as high with those who tweet their blog post instead? Or for instance, you tweet your blog post which is retweeted by 10 followers that have at least 20 followers each. On the other hand, you share the blog post on Facebook as well and is shared by 5 of your friends that has at least 4k friends to share it with. Can you easily pinpoint which social account is better in terms reaching potential customers whenever you share your content? The idea here is that not every social media account is really significant to one's Klout score. If your reach isn’t as influential as your other social media account then a drop in your Klout score shouldn’t come as a surprise.
Social influence measurement is a bit tricky, it's like acupuncture or astrology which doesn't have any firm scientific claims to prove it's validity and feasibility. You can't turn people into instant customers if they are clueless about something. And it doesn't really help educating people about something that keeps on changing. Even if it's the most widely-used social analytics tool in the planet today.
Like any social media tool, Klout thinks their recent changes will improve the service amidst the violent uproar by users who saw their scores plummet. It's understood when people get upset whenever their numbers are reduced, but with Klout it's a bit irrational. Last week, people were dousing Klout with a gamut of complaints regarding their scores when in fact they don't really know what goes into their Klout score. How can you be seriously disappointed when your Klout score is reduced but you don't even know how your score is really computed? The same goes with how Google doesn't really divulge how it's algorithm works. That is why SEO specialists keep trying to nail the search giant's algorithm.
Some of you might agree that a Klout score is simply feeding a person's ego online. A mere validation that you belong to the "who's who" in social media circles if your Klout score is high. No wonder Klout has been answering tons of queries and complaints regarding scores. So are the changes in Klout scoring crucial in reaching your target niche and turning users into potential customers?
If you have great content on your Tumblr blog which are being reblogged by other Tumblr bloggers but you don't even share your posts on Twitter or Facebook, then you reach people through Tumblr alone even if you don't have enough retweets or shares. Should your Klout score be as high with those who tweet their blog post instead? Or for instance, you tweet your blog post which is retweeted by 10 followers that have at least 20 followers each. On the other hand, you share the blog post on Facebook as well and is shared by 5 of your friends that has at least 4k friends to share it with. Can you easily pinpoint which social account is better in terms reaching potential customers whenever you share your content? The idea here is that not every social media account is really significant to one's Klout score. If your reach isn’t as influential as your other social media account then a drop in your Klout score shouldn’t come as a surprise.
Social influence measurement is a bit tricky, it's like acupuncture or astrology which doesn't have any firm scientific claims to prove it's validity and feasibility. You can't turn people into instant customers if they are clueless about something. And it doesn't really help educating people about something that keeps on changing. Even if it's the most widely-used social analytics tool in the planet today.
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