Your website's home page is obviously a great place to start when featuring events and promotions. The home page is what everyone sees. It is where your most important information is and might be the only page someone sees.
Great options for your home page:
- The List Widget - Very popular for the home page. It is simple and always shows your next X number of upcoming events. Another popular strategy it to put a link to a full calendar page right above or below your home page list widget.
- Portrait Slider Widget - This is a bold statement and can span the whole width of your home page. The items in this slider widget are larger and very eye catching. When using this widget it is highly recommended to add images to your events to get that bold/visual appeal.
- Landscape Slider Widget - Similar to the Portrait Slider Widget but smaller in size, this widget is a great alternative if you do not want to take up as much vertical space. Again, the idea here is eye catching featured items.
Many websites have a sidebar. This is a very common element of a website. For sidebars, the list widget is the most popular item. The List Widget offers the ability to show off your upcoming events and promotions across your website with a small feature on your sidebar. You can make it as small as you want, showing off just 3 or so upcoming happenings.
Full Calendar Pages
Widgets are great, but don't forget about a full calendar. For organizations like schools and churches, calling attention to your full calendar is a great idea. This is one of the top reasons people visit your website. They need to see what is going on.
Now, if you are a small business or restaurant, you may not want to call as much attention to your full calendar. But, it is still good to have. People like to see what is upcoming. Placing links/buttons next to your widgets that send people to your full calendar is a great way to utilize it without throwing it in people's faces.
You can see samples of all the views and widgets here: http://squareberry.com/features/online-calendars/web-calendars-widgets/