There are so many companies, mobile websites, mobile apps, online tools and resources out there. When you are competing in a cluttered market, you need your presence to stand out as much as possible. Your mobile presence should be a useful resource and tool for your followers and customers.
Provide Helpful and Informative Mobile Content
The easiest way to make your mobile presence a resource is by feeding in useful and relative information. Squareberry offers a "News" page type in the mobile management area that allows you to stream in a Twitter user's tweets or RSS feed. Using this, you can instantly make your mobile website/app a source of valuable news and information.
Instead of one large RSS feed or a single News page, you can break things up into more detailed pages to offer a more comprehensive experience. Start by adding a Sub Menu to your mobile content. You can call it "News", "Resources" or whatever else works for you. Then, add News pages to this sub-menu, each with a different source. For example, if you are a financial consulting company, you can have news pages for Stock Market, Retirement, Investment, Financial News, etc. You can grab a different RSS feed for each of these topics and create a more extensive news sections of your mobile presence.
Quick Mobile Tools
It is easy to add elements to make your mobile website a useful tool. A financial firm can add or link to mobile financial calculators, provide tools for quick quotes etc. A restaurant can have a simple form for placing an order for pick-up.
The more useful your mobile presence is to your customers and followers, the more likely they are to keep coming back and utilizing your mobile presence. This keeps your organization at top of mind. When your organization becomes a useful resource and tool, you are associated with and instantly thought of when the topic, type or need or geographic area is on the mind of the customer.