Social Media is all about NOW! People want to find out what is happening, what is being discussed and who is doing what. With more and more people using app friendly smart phones, the world has become even more instant.
Anyone seeing the message would think it was written that Sunday by someone at the restaurant, when in fact it was planned and scheduled far in advance. This message, of course, coincides with a real world happening that is taking place at the restaurant. Its wording is in real time and it has a call to action. People who see the message no exactly what is going on and what they can do.
"Real time" messages give the sense thats someone is there. There is activity and life at your location. People want to go places that are actively. Drive them in with your scheduled social media messages.
With Squareberry, they may have seen an automated reminder about your event or promotion days before. They knew about it but for some reason had not gone. Your real time message can drive it home and drive them in to your location.
Scheduled Social Media Messages
While you may be planning your social communications far in advance, it does not mean that things can not sound current and spontaneous. It's all about what you say and how you say it. For instance, a message sent by a restaurant may read: "Things are going great at our weekend brunch, you still have time to stop on in. Brunch is served for two more hours. Stop by!" This message could have been scheduled two months in advance to go out precisely at 11:00 AM on a Sunday morning.Anyone seeing the message would think it was written that Sunday by someone at the restaurant, when in fact it was planned and scheduled far in advance. This message, of course, coincides with a real world happening that is taking place at the restaurant. Its wording is in real time and it has a call to action. People who see the message no exactly what is going on and what they can do.
Social Media + Mobile
These "real time" messages are perfect for social media audiences who are constantly looking to be updated with new and current information. In the world of smart phones, Facebook and Twitter mobile usage is huge. You can reach people who are already out of their homes looking for places to eat and shop or activities to participate in."Real time" messages give the sense thats someone is there. There is activity and life at your location. People want to go places that are actively. Drive them in with your scheduled social media messages.
With Squareberry, they may have seen an automated reminder about your event or promotion days before. They knew about it but for some reason had not gone. Your real time message can drive it home and drive them in to your location.
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