Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts

Tuesday, January 14, 2014

Understanding the 'Users' Features

It's nice to have a helping hand. With Squareberry you can add any number of users to your account to contribute to your communications and marketing. Additional users can schedule message, add events, run promotions and more. It is important to understand the different user levels and what kind of access each user would have.

Administrators vs Authors

For both Administrators and Authors you must provide a first name, last name and email address. The email address is how access is gained to the account. This address will be sent an email with instructions on activating their login and accessing the account. For Administrators, nothing else is needed. Administrators have full access to the account and the ability to add/edit anything.

Authors have more options. Authors can be limited by content type (Events, Messages, Promotions) and by category. If categories are selected, the Author can only access events/promotions in that category. When allowing an author to schedule messages, you can then select the social accounts they can publish to.

Author Flexibility

The flexibility for creating authors means they can be limited to any type of content. If you want someone who can only schedule messages to Twitter, you can do that. If you want someone who can only create events and only in two specific categories, you can do that too.

Build Your Team

In some cases, it is difficult for one individual to be entering all the content for an organization. Building a team of contributors can help streamline content adding. Larger organizations such as churches and schools can make authors who are responsible for their department or area. Assess your organization and decide what kind of arrangement will work best for you. Squareberry's flexibility will allow you to build a team to your liking.

Tuesday, February 14, 2012

Track Real World Results - Tuesday Tip

Squareberry delivers your events and coupon promotions across a variety of channels, including social media. It is important to track how effective the events and promotions you schedule are.

What do I track in the App?

Squareberry allows you to track the views of all your events and promotions. You can also track the number of clicks on any links you send (using our URL shortener). The Dashboard provides you with analytics on Facebook demographics, graphs showing your followers, and more. All of these can help guide you and let you see how effective you are being. But, sometimes you need to track your real world results.

What Are Real World Results?

There are tons of stats and tracking systems online. But for many local organizations who run promotions and events at their own location, results are defined at the real world location. This is where they get participation and make sales. If you owned a restaurant with 5000 Twitter followers but the place was not filled on Saturday night, would you be satisfied?

Tracking your real world results is important. When you plan and schedule an event on Squareberry, it is important to track how many people end up attending that event at your location. The analytics, views, etc. provided in the app are great, but to truly know your results you need to see how much real world traffic you get.

Tracking your real world traffic and participation in promotions that you run can help you determine your plan for promotions and events in the weeks to follow. You may be seeing few people using your lunch coupons on Monday and decide to instead run a promotion for Sunday afternoon. These decisions can only be made when you know your Real World Results.

Squareberry Drives Real World Traffic

Squareberry was built to do more than send messages online. It allows you to plan, schedule and communicate your real world happenings to drive traffic to your location. Web results are great, but the goal for many organizations will always be to get REAL WORLD results.

Tuesday, January 3, 2012

Best Social Media Tips from 2011

2011 Was a Great Year!

This week we are looking back at some of the best Tuesday Tips from 2011. We look forward to providing more Tuesday Tips in 2012. If you have any ideas for a Tuesday Tip or questions/suggestions for Squareberry, visit the forum and let your voice be heard: http://squareberry.com/forum/

Here are our 5 favorite Tuesday Tips 0f 2011:

Thanks for reading the Tuesday Tips this year. We hope you have a great 2012! We are very excited about the enhancements coming very soon to Squareberry!

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