Tuesday Tip - Last Minute Promotions & Events

Squareberry allows you to plan and schedule your event and promotions far in advance. This helps make your life easier. You are not scrambling to post social messages or updating your calendar late at night. Your schedule can be ready to go ahead of time.

But, things happen. Sometimes you need to run an event/promotion at the last minute. You may need to drive more traffic after having a slow couple days or you may need to react to a situation in your community. Whatever the reason, you will most likely need to run a last minute event or promotion at some point.

The Sooner the Better

"Last minute" is just an expressions. Don't actually wait to the last minute to tell people about it. The sooner you can get the word out, the better. The whole point of an event or promotion is for people to participate in it. Events without people attending them are not exactly exciting.

The sooner you can start to get the word out the better. With social media, sharing is king. You want to give as much time for things to spread as possible and as much time as possible for people to fit your happening into their schedule.

Last Minute Strategies

• Post to Social Media Right Away - As soon as you know you are going to run this last minute event or promo... POST IT. The sooner the better so get on it. Post instant message to Facebook and Twitter. Schedule some message to go out periodically over the next few hours and make sure you include details on the event/promo.


• Still Add it To Your Calendar - Just because your event is last minute does not mean it shouldn't be on your calendar. Some people don't plan their social outings in advance and you want to make sure everything happening at your organization is visibile to those checking. Additionally, it is good to fill your calendar as much as you can to show the "non-regulars" how much stuff you have going on.


• Tell People At Your Location About It - If you are a restaurant or store, people are at your location even when there is not a special event or promotion. Tell these people about what you are doing later. Tell them you are having an event tomorrow and to invite their friends. This can go a long way.