Thursday, October 17, 2013

Understanding the Social Conversation Search Feature

The Social Conversation area in your Squareberry account allows you to monitor and manage social media conversation. Previously, we took a look at fully understanding the Social Media Inbox. The Inbox is your centralized location for your ongoing conversations. But what if you want to start new conversation or find new things to talk about. That's where the Search features come in.

Twitter Keyword Search

Twitter Searches

The Search features are currently limited to Twitter. Twitter is generally much more open than other social media platforms. People's posts are public and can be seen by anyone. This allows organizations to find new individuals & leads who are talking about their industry or looking for a company just like them.

The left column of the search section features all of your current searches. Clicking on a search term will show the current search results for that term. You can add a new search term by clicking "Add a Search".

Starting a Conversation

Once your search results are shown, you can Reply to or Retweet any tweet that is shown. This allows you to start a dialogue with someone you may not know. Click "Reply" and a pop-up appears to compile your reply message. You can instantly send the message right from this same screen.

Using Quotes

Putting a multi-word search term in quotes does a search for the words in that order. For example: "miami restaurant" will look for tweets with those two words together, instead of just tweets using one or the other.

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