Summer is ending. Soon it will be fall. The leaves will change, etc. More importantly, this time of year signals the start of new college/university semesters. Many local retail stores and restaurants service markets filled with college students.
Now is the perfect time to run marketing promotions and hold events to attract new student customers. You don't want to wait until later in the year. At that point, students will have already found other places to go, mostly based on recommendation and word of mouth. You should to not only join but dictate that conversation by starting the new college year off right.
Hold an Event
Who isn't thinking about a party when the semester starts? New and old students alike will want to get out and get social to start their year off. Hold a "New Year Kickoff" or "Goodbye Summer Bash" at your location. This is a great opportunity for new students to check out your business. Just make sure you make a good impression. This will help you draw them back in over the next few years.
Run Promotions
Simple promotions like "Save 10% When You Show Your Student ID Card" can help draw in new business. Your promotions need to be shared by the current students who have been around. New students look to them for advice. Many classes/programs now form special Facebook Groups so students can communicate and offer tips to each other. Getting your promotion shared in one of those groups would go a long way.
How Do You Get Plugged In?
A lot of restaurants and local businesses near colleges are staffed by students who go to that same college. Your employees can help your spread the word about your upcoming events and promotions. Ask them to share your happening on Facebook & Twitter. They may even be able to get one posted on special class groups & pages.
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