Most local businesses are all about getting more people in the door. For restaurants and local retail stores, events and promotions are great way to drive more foot traffic and generate sales.
Post About Your Calendars
Some people may not know about your calendars or your events. Some people may be knew to your organization or only recently started following you on Facebook or Twitter. Some people may just need to be reminded.
Schedule messages that link to the calendar on your website or to your Facebook page calendar. Of course, you want to make sure that your calendar is full of nice events, promotions and snagged events when people start looking at it. You can even setup a message that repeats every month, reminding people to take a look at your social calendars for upcoming events and promotions.
Schedule Social Media Posts About Upcoming Schedule
It is important to let people know about all the upcoming events and promotions you have going on. Some people's social calendars fill up early in the week. As you schedule events/promotions in the Planner of your Squareberry account, schedule messages along with them to let people know what is coming up.
For example, if you have 2 promotions and 1 event happening next week, you could schedule a message for Monday talking about those 2 promotions and events with a link to the calendar on your website or your Facebook page calendar. This gives a nice overview of your upcoming week and can help get people mentally committed to heading to your location.
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