Using Campaigns and Reports in Squareberry

It's New - Now What?

The Squareberry team recently added Campaigns & Reports features into the Squareberry marketing platform. This has a variety of capabilities and features. In this post we wanted to outline some of them and discuss best practices.

What is a Campaign?

A campaign is what you make it. Squareberry's Campaign features are designed to be flexible and allow you to use them as you choose. When creating a Campaign in Squareberry, you simply provide a name and a start and end date.

For some, campaigns are simply done over a period of time. For example, a business may run its "Spring Campaign" or "March Madness". Others may choose to do topical campaigns. Topical campaigns are centered around a series of promotions and messages about the same subject. A small food store may run a campaign about their produce and then get a report on how many views they got of produce promotions, etc.

In Squareberry, you can tag any event, message or promotion with any campaign you have created to include in that campaign.

PDF Exports

There are two places where PDF reports can be exported:

• Social Dashboard: You can export an "Overview Report" at anytime. This report includes social follower growth graphs, social stats, your most viewed happenings, social influence and Facebook Demographics. The Dashboard PDF Report offers a snapshot of your current social marketing efforts.
• Campaigns: You can export a PDF Report of your Campaigns at anytime. Stats reflect the time period of your campaign as well as the events, messages and promotions you tagged for that Campaign.