Multi-Location Businesses

Determine How You Handle Your Business

First of all, if you have a multi-location business you need to determine how you handle and promote yourself. The main thing to consider is if you promote your brand as a whole entity or allow each location to have a more autonomous approach (while of course still remaining under the main brand).

A quick way to figure out which you are (or maybe want to be) is to look at how you do things on Facebook. Do you have one unified Facebook page for your brand (for all locations)? Or does each location of your business have its own Facebook page? Typically, you will only have on website, but on Facebook many businesses are more fragmented.

Best of Both Worlds

Squareberry offers the best of both worlds for multi-location businesses and franchises. A customizable solution from Squareberry allows organizations to push content down to corresponding accounts. This means every restaurant in a chain could have their own separate accounts for publishing to their own specific Twitter/Facebook pages. But, the top level (the brand) could still run company wide events and promotions, pushing them down to all the corresponding locations. Each individual location would then be scheduling their own events, messages and promotions that are specific to their location.

This gives a perfect balance of location specific events and marketing with brand wide promotions to create an ideal solution. Multi-location businesses can empower their brand and their individual locations with a balanced approach that helps drive traffic to the real world locations.