Squareberry allows you to select categories for your events and promotions. Categories determine when automated reminders are published about your events, on what calendars/widgets they are displayed on and which subscribers will get an email/SMS reminder.
Multiple Categories
Events do not need to be limited to a single category. Adding categories functions like tags. You can add multiples to any event. This comes in handy as many events apply to more then one category. A restaurant may have a Family Event that falls in the Family Fun category as well as the Food Specials.
Calendars & Widgets
Multiple categories comes in handy with calendars and widgets. You can have a "Featured Events" category and a widget on your website home page that displays only this single category of events. However, you may not want to only tag events as Feature, you may also one to tag them with "Food Specials", "Family Fun", "Contests" or whatever category best classifies them. Utilizing multiple categories allows you to arrange things for optimal widget and calendar display.
More Subscribers
Adding multiple categories increases the reach of that event with subscribers. If you only use one category, only subscribers to that single category get the notification. More categories means more subscribers getting notified.
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