Promote Gift Cards as.. Gifts
The Holiday Season is full of gift giving. It is the main reason for most of the shopping that is done. In our Cyber Monday article we discussed local businesses promoting gift cards. This promotion can carry on past Cyber Monday. Gift cards are a great alternative gift and have become more and more popular over the years. If you are not selling gift cards or promoting your gift cards, you are missing out on a potentially huge market.
The most basic aspect of selling gift cards is letting people know you offer them. Many restaurants or local stores have them, but only discuss them when a customer asks. Your store/restaurant should have signs letting people know and your website should not be shy about it. Additionally, schedule social media posts reminding people that gift cards can be purchased and that they make great gifts.
You can also run small promotions such as 5% or 10% off gift cards. This little push can help you get purchases from people who were undecided and help you sell higher priced gift cards.
After the Holidays
After the holiday season is over, people will be coming in to use those gift cards. Gift cards are best for businesses when the customer buys something of greater value than the gift card. The idea is for the gift card to get them in the door and for your staff to sell them something that costs even more.
Make sure your staff is promoting larger items. For local retail stores and service providers, make sure your larger products and services are up front and featured. Additionally, any promotions you run should focus on higher-end services and more expensive products.
Restaurants can run promotions or events centered around groups and larger parties. Examples of this are discounts on multiple meal purchases, pitchers instead of glasses and group events like trivia nights. Restaurants should be aiming to bring groups in keep them there for prolonged periods. You want them to spend more than the value of their gift card.
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