When using the Search section of Squareberry's Social Conversation Area, there are a variety of ways to find people relative to your business. Using these techniques can help you find new leads, generate conversation activity, spread the word about your brand and more.
Longer Strings of Words
The more detailed your searches are the better chance you have of finding the right Tweeters. Simply searching for "Miami Restaurants" will pull a lot of Tweets from a wide range of contexts. Instead, you can string together longer phrases like "Miami Lunch Spot" or "South Miami Sushi Lunch" to get refined results. Adding more detail about your type of food or the neighborhood you are in can help you find better potential customers.
Use Quotations
Using quotations around words causes the search to pull results with that exact word sequence. So if you search "Live Music in Miami" you will pull results (when available) of Tweets with the phrase "Live Music in Miami".
This search practice is fairly common and can also be done on many search engines. Searching without quotations will pull results with the words you dictate, but not necessarily in that order and not necessarily all words.
Think About Your Customer
Always think about the person you are trying to reach. What would they post on Twitter? What kinds of questions would they ask, hoping for a response from friends? For example, if you own a restaurant, you may search for "grab lunch downtown". This will pick up Tweets by people asking "Where is a good place to grab lunch?" or "Any suggestions for where to grab lunch downtown?". If you are using Search as a means of bringing in new customers, your goal should be to find Tweeters who are searching for your type of company or in need of your services.
Then What...
After you find a potential customer or lead you just have on thing to do... TWEET them. Send a Reply to their Tweet right from inside Squareberry. When they respond to your Tweet, the conversation can be tracked and managed in your Social Inbox.
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