Tuesday, February 5, 2013

Looking at Calendars as Part of Your Social Media Marketing

When someone says social media, we normally think of Facebook, Twitter, YouTube and LinkedIn. Those are the current big players in the space and the social sites most commonly used by marketers. But when talking about "social media marketing" it is important to consider looking at other, more traditional media as part of your social media portfolio. Calendars for instance have been around a long time. But, when you look at what they do: schedule events/promotions, communicate to people and draw in groups for a common purpose, they can easily be viewed as a social marketing tool.

What's More 'Social' Than an Event?

Let's not forget the idea of "social" is person to person and person to group interaction. The idea of "marketing" is to generate more traffic and revenue for your business. Social Marketing combines these two things, leveraging peer-to-peer sharing to generate word-of-mouth, drive traffic to your location and increase your business.

mobile-website-calendar

For many restaurants, fitness locations and local retail businesses, events and coupon promotions are the best way drive more people into their location. Many events are designed to be social. Trivia Night is full of interaction, live music nights are a great time for people to meet and interact and coupon promotions help bring in groups of friends. All of these happenings are ideal for social media sharing and peer-to-peer promotion.

Your Calendar - Published Across Social Channels

With Squareberry, your scheduled events and promotions are published everywhere. Add an event to your calendar and it is published on your website calendar, Facebook Page calendar, mobile calendar pages and on event widgets. Automated reminders are sent out about your event to social media channels, email and SMS subscribers.

With Squareberry, your calendar is truly part of you social media marketing portfolio. Publishing your events and promotions helps you more closely merge social media and real world events to draw in larger crowds, more groups and better business.

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