Feel like you are getting repetitive with your social media? This is something that can happen to many small businesses who run similar weekly promotions and keep regular schedules. The problem is, this can lead to your followers tuning you out. The more repetitive you are, the more your social media followers will grow accustomed to your repetition and be willing to unfollow you or simply look past your posts on Facebook and Twitter.
Handling Repeating Patterns
Squareberry offers the ability to set your events, messages and promotions to repeat in a variety of ways. Instead of repeating something in a standard weekly way, you can try various repeating patterns to mix-up your schedule. You can run promotions bi-weekly or on the "2nd Thursday of Every Month" etc.
If you still want to run a standard weekly promotion, you can mix up the messages when talking about it on social media. For example, if you have a promotion that happens every Wednesday, you can schedule 3 different social messages that repeat every 3 weeks. So week 1 message 1 would post, week 2 message 2 etc. This allows you to have a different message every week instead of repeating the same exact message each week. Even something as simple as this can make your social feed appear much more diverse and less repetitive.
Play Off Special Occasions or Dates
Another idea for mixing up your promotions and messaging is to play off special occasions and days of the month. You can have a "First of the Month Promotion" or run promotions that go along with National Holidays and special occasions (Valentine's, President's Day etc.) These type of schedules appear much more current and lively than a simple weekly promotion that never changes. Mixing up your schedule and avoiding repetition can breathe life into your social media communications and promotions.
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