Facebook Pages can be a powerful platform for generating leads, driving in new customers and retaining existing customers. A customized Facebook Page is an essential aspect of that. These customized pages and extra tabs are becoming as common as standard websites and allow for powerful and creative interactions.
"Fan Only" Content
Customized Facebook Pages allow you to set content exclusive to those who have "Liked" your Facebook Page. This can be a powerful marketing tool and leads to creative and useful implementations.
With these capabilities, you could offer exclusive items to Fans. For instance, coupons or contest entry forms to those who have "Liked" your page are great ideas for generating more "Likes". The key is to make your "Welcome Page" eye catching and clear. When people visit your page they need to know why they should "Like" it.
Don't Be Too Tricky
While offering exclusive content and elements to those who are fans, it is important to not be too tricky. Remember, the Welcome Page (content for non-fans) is seen by everyone and may be the only thing someone sees. In many cases, you have one chance to get someone to "Like" your page.
Devoting your entire Welcome Page to encouraging Likes can help you get more fans, but it also can cloud your message or make exactly what you are offering unclear. A great idea is to have a video on your Welcome Page. Videos are eye catching and attention grabbing, allowing you to deliver the message you want right away. But remember, you do want to get those "Likes". At the end of your video include a "Remember to Like our Page for More Updates and Special Offers". A message like this at the end of the video is a great way to encourage more "Likes".
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