Tuesday, December 20, 2011

Tuesday Tip - Spread Your Schedule Out to Draw in Customers

Using the Social Media Planner

The Social Media Planner allows you to schedule your events, messages and promotions far in advance. You can plan, repeat, edit and optimize to lay out an ideal social communications plan. With the Planner, you can build the perfect communications plan to drive more real world traffic.

Spread Your Events and Promotions Out

Normally, you don't want to have your events and promotions pressed into a tight schedule. Spreading things out can help in a variety of ways:

  • You are covering more ground offering things for people to participate in at a variety of times.
  • You are more likely to get repeat customers. People don't usually want to go to the same place they went last night, but a week from now they will be more interested in returning.
  • It gives you more opportunity to get first time visitors. A first time vistor/customer is not in tune with your schedules and will be happy to find something going on when they are able to stop by.
Social Communications Planner

Promote Future Happenings During Current Happenings

A great idea is to promote future happenings during your current happenings. If you have a special event going on with a good crowd, use it as an opportunity to highlight upcoming promotions and events you will be holding. Never assume that everyone already knows about all the happenings you have going on.

Original post: http://squareberry.com/news/tuesday-tip-spread-schedule-for-drawing-customers/

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