Add a Photo Gallery to Your Mobile Website

How to Add a Photo Gallery Page to Your Mobile Website

Squareberry's Mobile Management area allows you to add sleek photo galleries to your mobile website. Every photo gallery is optimized for mobile devices and is touch-friendly. Users will be able to swipe between photos and more on their mobile devices.

To start, you select "Photo Gallery" on the New Page screen. You will need to provide a name for the page and a menu icon to use. After adding these things, click "Create".

After you create the page you will see a "Photo On This Page" section. Here you will add new photos to your gallery page and reorder them to your liking. Click "Add Photo" to upload a new image to add to your gallery.

Images you have uploaded will then show up in the "Photos On This Page" section.

You can drag and drop the images you have added to change the order they display in your gallery. After reordering and uploading new images, make sure you click the "Save" button to save the changes you have made.

You can always come back, edit the page and add more images. You can redorder and add new images at anytime.

Reasons to Have a Photo Gallery

Many different organizations can utilize a photo gallery on their mobile website. It is always great to have a gallery showing off your location, parking, the front of your building etc. Things like this can help people more easily find your locations and get into your business.

It is also great to utilize photo galleries to show off your past events. You should take photos at every event or special promotion you have. Put these photos on your mobile website to show off how much fun people have at your events. Featuring media from past happenings can help boost attendance at your future happenings.

Summer is Coming - Will Your Marketing Change?

Should Your Mobile and Social Marketing Strategy Change With the Seasons?

Summer is fast approaching. More than any other season, summer has distinct characteristics which can and should effect how you market. But, it depends heavily on your demographics and location.

The biggest changes in summertime revolve around education and travel. Summer is when high school students and college students are, for the most part, out of their routine and in different locations. Travel/tourism also sees a boost. These changes effect you differently depending on your location.

The Student Demographic

Summer results in a migration of young people, mainly college students. Many return home or travel to other cities for the summer, before returning back to school in the fall. Because of this, your local area may see an influx in young people returning home, eager to find places to eat, events to go to and stores to visit while in town. Be aware of this shifting demographic and market accordingly.

You may be on the other end of the migration. Perhaps your business is in a college town or area and summer is slower than the other parts of the year. You can have fun with this by running promotions like the "Still in Town" promotion or having a "Why Did I Take Summer Classes?" special night. Embracing your situation and being relative/current helps boost your brand on social media and draw in these young customers to your location.

Summer also releases high school students into the wild. If your organization offers a product, service or events for people of this age, you may want to adjust your hours of operation or offer more specials during the day. During the summer, you have more young people out and about looking for things to do.

Tourism

If your city sees a boost in visitors during the summer, your marketing strategy needs to shift from being geared towards recurring locals to attracting people who have never been to your location before. There are various ways to accomplish this. Here are a couple:

• 1. Twitter Searches - Utilize the social conversation area in Squareberry to search for keywords on Twitter. Find people asking about restaurants, shops, and things to do. Often times when people are out of town, they turn to the web for advice on what to do and where to eat in places that are unfamiliar. Find these people and reply to them, offering your business as a possible destination for them to check out.
• 2. Utilize Your Regulars - You can also offer promotions to your regular customers who bring in first timers. This encourages people to bring friends/family who are visiting from out-of-town into your business or to your event. Let your local customers know that your place is the places to bring anyone in the area on vacation.

Not For Everyone?

Of course, these suggestions do not apply to everyone. You may not cater to student-aged people or to tourists. Your business may be entirely local. Even if this is the case, be aware of how seasons effect your organization. Various professional services and local businesses have high and low times based on the time of year, the weather and more. Always consider these factors as you lay out your marketing plan.

Using the Catalog Page Type in the Mobile Management Area

Catalog/Menu Mobile Pages

One of our favorite page types in the Mobile Management Area is the Catalog/Menu page type. With this page type you can add a stylized menu or list of items. Each item has its own detail page with any type of content. The most popular use of this page type is for restaurant menus, but it can easily be used in other ways.

How to Use the Catalog/Menu Page Type

To start, you select "Catalog/Menu" on the New Page screen. You will need to provide a name for the page and a menu icon to use. After adding these things, click "Create".

Now, the page is saved and you can get started with adding content. There are two types of content you can add: "Item" and "Spacer/Title". A Spacer/Title is a display only element which has a different appearance than items and can be used for categorizing items on your menu, or as a heading.

Items are the main function in this page type. Each Item has a name, a "price" and content. You can add text, add images, embed videos and more in the content area. The Item name displays on the menu page. When a user selects that item they are taken to that item's page where the content details are shown and the "price" is shown in the top right corner.

Click Here to See an Example >

Alternative Uses

Though this page type is ideal for restaurant menus and retail catalogs, it is not limited to these uses. For example, the 'Price" field is labeled as such, but the word "Price" does not appear anywhere on the front-end mobile website. You can easily use this field for any other type of label.

A great example of an alternative use is to use this page type for a staff page. Each member of your staff would be added as an item with their job title in place of a "price". You can use the Spacers to categorize your staff into groups.

Another great example is to use it as a portfolio. If you offer professional services, you can use spacers to divide things into service categories. Items will be used for each example of services you have offered, be it a case study, customer testimonial, visual examples etc.

The Catalog/Menu page type if powerful and flexible. It allows you to quickly and easily create an organized and effected area of your mobile website. It has a variety of uses and possibilities.

Using the News Page Type in the Mobile Management Area

The Mobile Management Area in Squareberry allows you to create dynamic pages for your mobile website in a variety of ways with different page types. One of these page types is the "News - RSS/Tweets" page type. Using this, you can easily add fresh content to your mobile site that is constantly updating without you having to go in and update it.

Creating a News Page for Your Mobile Website

Start by going to the Mobile Management Area and clicking the "Add Page/Sub-Menu" button at the top of the Mobile Content area. Then click "Create New Page". On the New Page screen, select the News page type from the drop down, give your page a name and select a menu icon. There are two options for a News Source: Show recent Tweets or Show Recent RSS Posts. If you want to show Tweets, you will be asked to provide a Twitter ID. Recent Tweets from this ID will be pulled and shown on your News page. If you want to use an RSS feed, you will need to provide a direct URL to the RSS feed online. Recent RSS feed posts will be displayed on your News page.

Not Just Your News

The most common reason to implement a News page is to share your brand's news and updates. This means your blog's RSS feed or your Twitter account's Tweets. But, a News page can be used to share other people's news to further enhance your mobile website. For example, if your have an organization that offers professional services of some kind, you can create a full "News" section on your mobile site and pull in various sources. Here is how you would do this:

• 1 - Create a Sub-Menu called "News"
• 2 - Identify Twitter/RSS news sources that offer tips, ideas, updates and information about the type or services you offer or your industry.
• 3 - On the Sub-Menu, create a "News" page as discussed above. Use one of the sources you identified and name the page accordingly.
• 4 - Repeat step 3 with more news sources until you have a nice assortment of news pages.
• 5 - Review and look at what you have created. Make sure all the news sources are working and showing up on your mobile website.

With the steps above, you can create an entire News section of your mobile website. This can help take your site to the next level. It will be a resource and a destination for information. It will also help boost your brand and help your organization appear stronger and more in-tune with your industry.

Consider the Wording in Your Scheduled Social Messages

Scheduling Social Media Messages Far in Advance

Squareberry allows you to schedule messages far in advance to publish to Facebook Profiles, Facebook Pages, Facebook Groups, LinkedIn Profiles, LinkedIn Groups and Twitter accounts. Scheduling messages in advance allows you to plan your communications and takes care of the other parts of your organization, without worrying about updating social media accounts throughout each day.

Message Wording

Real Time Wording

When you are scheduling your messages days, or even weeks in advance, you still want it to sound like you are sending the message at that time, for that moment. A while back, we offered a blog post on wording your scheduled messages: http://squareberry.com/news/tuesday-tip-scheduled-real-time-messages/

Give Details

Even when scheduling messages in advance you can include details in your posts. For example if you are having a live music night, you can send out messages with details of the band. Instead of a generic tweet like "Live Music Night is going great." you can offer some details such as "John from 'Grey Cycle' is truly rocking it tonight! Get here soon to see the rest of their set!"

The second example is actually easy. Certainly you can know the name of the band and the name of one of the band members ahead of time. You can still offer details about what is going on at your location, even if this message is actually scheduled days in advance.

Search Friendly Words + #Hashtags on Twitter

Of course when we talk about wording, we need to consider the actual words. Twitter offers search features that allow users to see who is talking about certain topics, etc. Try to use words that people will search for, such as your neighborhood/city, type of business you are, services/products you offer, etc.

Using hashtags for Twitter posts is an obvious and essential strategy. You want to Tweet about things other people are also Tweeting about and you want to encourage your followers to use the same hashtags to help spread the news. Use hashtags (don't abuse them) for your Twitter posts and keep in touch with what hashtags people in your community are using.

Using Twitter Search to Find Leads

When using the Search section of Squareberry's Social Conversation Area, there are a variety of ways to find people relative to your business. Using these techniques can help you find new leads, generate conversation activity, spread the word about your brand and more.

Longer Strings of Words

The more detailed your searches are the better chance you have of finding the right Tweeters. Simply searching for "Miami Restaurants" will pull a lot of Tweets from a wide range of contexts. Instead, you can string together longer phrases like "Miami Lunch Spot" or "South Miami Sushi Lunch" to get refined results. Adding more detail about your type of food or the neighborhood you are in can help you find better potential customers.

Use Quotations

Using quotations around words causes the search to pull results with that exact word sequence. So if you search "Live Music in Miami" you will pull results (when available) of Tweets with the phrase "Live Music in Miami".

This search practice is fairly common and can also be done on many search engines. Searching without quotations will pull results with the words you dictate, but not necessarily in that order and not necessarily all words.

Think About Your Customer

Always think about the person you are trying to reach. What would they post on Twitter? What kinds of questions would they ask, hoping for a response from friends? For example, if you own a restaurant, you may search for "grab lunch downtown". This will pick up Tweets by people asking "Where is a good place to grab lunch?" or "Any suggestions for where to grab lunch downtown?". If you are using Search as a means of bringing in new customers, your goal should be to find Tweeters who are searching for your type of company or in need of your services.

Then What...

After you find a potential customer or lead you just have on thing to do... TWEET them. Send a Reply to their Tweet right from inside Squareberry. When they respond to your Tweet, the conversation can be tracked and managed in your Social Inbox.

Using Listen&Count Polls on Your Website

Listen&Count Interactive Polls

One of the newest aspects of Squareberry is the Listen&Count polling features. Listen&Count allows you to track keyword responses on social media, through SMS, on your mobile website and even on your existing website. Adding polls to your existing website is easy and is a great way to make your website more interactive with visitors.

How to Embed a Poll on Your Website

If you want to add an interactive poll to your website you just need to follow these few easy steps.

1. When creating your Listen&Count poll, make sure you check the option "Track on Website Poll". This will cause a new text box to appear labeled "Enter Text to Display on Your Website Poll and Listen&Count Mobile Page(s)". Text entered in this box will appear on the Web Poll Widget that you embed on your website.

2. Every Listen&Count poll you create can be embedded on your website using a simple embed code. On the Listen&Count list screen click the "Web Poll Widget" for the poll you want to embed. A pop-up will appear that displays the embed code for this poll and you can select and copy this text. Paste this embed code into the HTML code of your website in the appropriate place and the poll will display there (just like embedding a YouTube video).

Best Practices for Website Polls

Home Page

Usually, the best way to feature something on your website is to put it on the home page. Adding a poll to your home page is the best way to ensure people see it and respond.

Side Bar

Another great way to feature your poll is on the sidebar of your website (if your website has a sidebar). Sidebars often run across websites and display on every page. This means your poll will be see throughout the site.

Graphic Links to Poll Page

Another method is to embed your poll on a page on your website, then link to it with graphics/buttons around the site. Create a graphic for your homepage that says something like "Take Our Weekly Poll". A nice graphic will catch the attention of site visitors and get them to click on the graphic and take the poll.