Using the Catalog Page Type in the Mobile Management Area

Catalog/Menu Mobile Pages

One of our favorite page types in the Mobile Management Area is the Catalog/Menu page type. With this page type you can add a stylized menu or list of items. Each item has its own detail page with any type of content. The most popular use of this page type is for restaurant menus, but it can easily be used in other ways.

How to Use the Catalog/Menu Page Type

To start, you select "Catalog/Menu" on the New Page screen. You will need to provide a name for the page and a menu icon to use. After adding these things, click "Create".

Now, the page is saved and you can get started with adding content. There are two types of content you can add: "Item" and "Spacer/Title". A Spacer/Title is a display only element which has a different appearance than items and can be used for categorizing items on your menu, or as a heading.

Items are the main function in this page type. Each Item has a name, a "price" and content. You can add text, add images, embed videos and more in the content area. The Item name displays on the menu page. When a user selects that item they are taken to that item's page where the content details are shown and the "price" is shown in the top right corner.

Click Here to See an Example >

Alternative Uses

Though this page type is ideal for restaurant menus and retail catalogs, it is not limited to these uses. For example, the 'Price" field is labeled as such, but the word "Price" does not appear anywhere on the front-end mobile website. You can easily use this field for any other type of label.

A great example of an alternative use is to use this page type for a staff page. Each member of your staff would be added as an item with their job title in place of a "price". You can use the Spacers to categorize your staff into groups.

Another great example is to use it as a portfolio. If you offer professional services, you can use spacers to divide things into service categories. Items will be used for each example of services you have offered, be it a case study, customer testimonial, visual examples etc.

The Catalog/Menu page type if powerful and flexible. It allows you to quickly and easily create an organized and effected area of your mobile website. It has a variety of uses and possibilities.

Using Twitter Search to Find Leads

When using the Search section of Squareberry's Social Conversation Area, there are a variety of ways to find people relative to your business. Using these techniques can help you find new leads, generate conversation activity, spread the word about your brand and more.

Longer Strings of Words

The more detailed your searches are the better chance you have of finding the right Tweeters. Simply searching for "Miami Restaurants" will pull a lot of Tweets from a wide range of contexts. Instead, you can string together longer phrases like "Miami Lunch Spot" or "South Miami Sushi Lunch" to get refined results. Adding more detail about your type of food or the neighborhood you are in can help you find better potential customers.

Use Quotations

Using quotations around words causes the search to pull results with that exact word sequence. So if you search "Live Music in Miami" you will pull results (when available) of Tweets with the phrase "Live Music in Miami".

This search practice is fairly common and can also be done on many search engines. Searching without quotations will pull results with the words you dictate, but not necessarily in that order and not necessarily all words.

Think About Your Customer

Always think about the person you are trying to reach. What would they post on Twitter? What kinds of questions would they ask, hoping for a response from friends? For example, if you own a restaurant, you may search for "grab lunch downtown". This will pick up Tweets by people asking "Where is a good place to grab lunch?" or "Any suggestions for where to grab lunch downtown?". If you are using Search as a means of bringing in new customers, your goal should be to find Tweeters who are searching for your type of company or in need of your services.

Then What...

After you find a potential customer or lead you just have on thing to do... TWEET them. Send a Reply to their Tweet right from inside Squareberry. When they respond to your Tweet, the conversation can be tracked and managed in your Social Inbox.

3 Lesser Known Features - Tuesday Tip

There are some things in Squareberry you may not know about. Tricks, tips or even features you do not use. Squareberry is an expansive platform covering Mobile, Social Media Publishing, Web Calendars, and more. Because of this, you may not be aware of or fully taking advantage of all the aspects of the platform. We wanted to share 3 things in Squareberry you may not know about. Hope you find them beneficial.

1. Drag and Drop Your Location Pin

Locations help drive digital views to your real world business/organization. Your location can be attached to any event or promotion you create. In the Locations area of Squareberry you simply add a location and provide the needed details. A small map is displayed on your events and with your promotions.

When editing your location you can drag and drop the marker pin on the map to set it exactly where you want it. This allows you to mark your location exactly, or mark what entrance is the best to use. Often times Google Maps may not mark your place exactly where you want it to be.

2. Social Media Inbox

Squareberry allows you to plan, schedule and publish your messages and special happenings. But what next? Social media is all about conversation with real people. Squareberry's Social Conversation Area is built to allow you to keep the conversation going, find leads and answer your social followers.

The Social Inbox allows you to track and manage your social conversations. Anyone who replies, comments or mentions you shows up in your Social Inbox. You can then easily reply to them and track your conversation back and forth. People you reply to are automatically moved to the "Answered" section and you can remove conversations, mark as replied and keep the talk going from right within the Inbox.

3. Advertising on Your Calendars + Events

You can add Advertising to your calendars and events. In the Ad Management area you can unlock Ad Groups to add customized banner ads and text & image ads. These ads display on your calendars and can link to any URL you choose. You can use these to promote specials, things on your website or big events coming up.

The advertising feature is also a great tool in fundraising efforts. Ad Spots can be sold to local organizations looking to promote themselves on your online calendar and events. Learn more now >