Consider the Wording in Your Scheduled Social Messages

Scheduling Social Media Messages Far in Advance

Squareberry allows you to schedule messages far in advance to publish to Facebook Profiles, Facebook Pages, Facebook Groups, LinkedIn Profiles, LinkedIn Groups and Twitter accounts. Scheduling messages in advance allows you to plan your communications and takes care of the other parts of your organization, without worrying about updating social media accounts throughout each day.

Message Wording

Real Time Wording

When you are scheduling your messages days, or even weeks in advance, you still want it to sound like you are sending the message at that time, for that moment. A while back, we offered a blog post on wording your scheduled messages: http://squareberry.com/news/tuesday-tip-scheduled-real-time-messages/

Give Details

Even when scheduling messages in advance you can include details in your posts. For example if you are having a live music night, you can send out messages with details of the band. Instead of a generic tweet like "Live Music Night is going great." you can offer some details such as "John from 'Grey Cycle' is truly rocking it tonight! Get here soon to see the rest of their set!"

The second example is actually easy. Certainly you can know the name of the band and the name of one of the band members ahead of time. You can still offer details about what is going on at your location, even if this message is actually scheduled days in advance.

Search Friendly Words + #Hashtags on Twitter

Of course when we talk about wording, we need to consider the actual words. Twitter offers search features that allow users to see who is talking about certain topics, etc. Try to use words that people will search for, such as your neighborhood/city, type of business you are, services/products you offer, etc.

Using hashtags for Twitter posts is an obvious and essential strategy. You want to Tweet about things other people are also Tweeting about and you want to encourage your followers to use the same hashtags to help spread the news. Use hashtags (don't abuse them) for your Twitter posts and keep in touch with what hashtags people in your community are using.