Adjusting Your Social Marketing Dashboard

Changing How Your Dashboard Looks

Squareberry allows you to customize and change your dashboard to display your social/mobile statistics and feedback accordingly. Every organization focuses on different aspects of marketing. Some are Facebook heavy with little Twitter use. Some organizations love to run interactive polls while others focus more on scheduled events. Every organization is different. Squareberry's dashboard has various boxes that each show off different aspects of your marketing efforts. These boxes on your dashboard include:

• Facebook Followers
• Twitter Followers
• Social Statistics
• Facebook Demographics
• Listen&Count Polls
• Recent Twitter Followers
• Most Viewed
• Recent Sent Messages
• Social Influence Widget
• Recently Created Items

To adjust the Dashboard, click the "Adjust Dashboard" button at the top of the page. A pop-up appears allowing you to drag and drop the boxes into the order you want them to display. The left side of this pop-up is your active dashboard and the right side shows available boxes you are not currently using.

 

PDF Dashboard Report

Squareberry's Dashboard also allows you to export the Dashboard as a PDF Report. The PDF Report exports a set of boxes showing off a nice summary of your marketing stats. Simply click the "PDF Report" button at the top of the Dashboard page to export the Dashboard report.

 

Get Feedback by Asking Questions

Get Feedback

...and feedback is a good thing!

Social Media and other aspects of the web have given organizations a great opportunity for getting feedback, responses and more information from their customers than ever before. Organizations should take advantage of this to gain insight and optimize the way they do business, plan events, communicate and more.

Why is feedback so great? Well, it helps you modify and perfect the way you are doing things. It is important to constantly adjust your methods to fine tune them and create the ideal experience for your customers/visitors/etc. Questions can also help promote further conversation and discussion.

Ask Questions on Social Media

Social Media is the perfect outlet for getting feedback. You could post a simple question on Twitter or Facebook. Your question is seen by the people following you, who can respond instantly. Before social media, gaining feedback so instantaneously was uncommon or difficult.

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Respond to Comments/Mentions with Questions

You can instigate further conversation by asking questions to people who have already commented or mentioned you on social media. For instance, someone may mention you on Twitter, saying that they are at your restaurant. Responding with a question like "Have you tried the Salmon?" does two things: it recommends something to your guest and it carries the conversation on, encouraging them to respond further and keep the conversation going.

Squareberry Tally Feature

Squareberry allows you to place a single question on every event you make. Each question comes with 3 buttons allowing viewers to answer "Yes", "No" or "Maybe". This feature allows you to get quick feedback from your viewers while adding an interactive element to your event page.

Recapping Our Second Understanding Series

For the past six weeks, we have been taking a closer look at various aspects of Squareberry. Our "Understanding" series has provided insightful looks into popular features and management of your account.

Wait, this may sound familiar. It is. This is our second "Understanding" series of blog posts. You can check out the first series here.

The Understanding series helps you do just that. Fully understand all the features and capabilities your Squareberry account offers. If you missed any of these posts, read below to catch up now.

Understanding the ‘Users’ Features

Read the Full Article >

Understanding Categories

Read the Full Article >

Understanding SMS in Squareberry

Read the Full Article >

Understanding Location Features

Read the Full Article >

Understanding Repeating Content

Read the Full Article >

Understanding Other Things – FAQs

Read the Full Article >

We Love Hearing From our Users

If you have any ideas for articles or features you want to see blog posts about, let us know. You can tell us on the Forum or email us at squareberry@squareberry.com.

Tuesday Tip - Adjust Your Dashboard

Changing How Your Dashboard Looks

Squareberry allows you to customize and change your dashboard to display your social/mobile statistics and feedback accordingly. Every organization focuses on different aspects of marketing. Some are Facebook heavy with little Twitter use. Some organizations love to run interactive polls while others focus more on scheduled events. Every organization is different.

Squareberry's dashboard has various boxes that each show off different aspects of your marketing efforts. These boxes on your dashboard include:

• Facebook Followers
• Twitter Followers
• Social Statistics
• Facebook Demographics
• Listen&Count Polls
• Recent Twitter Followers
• Most Viewed
• Recent Sent Messages
• Social Influence Widget
• Recently Created Items

To adjust the Dashboard, click the "Adjust Dashboard" button at the top of the page. A pop-up appears allowing you to drag and drop the boxes into the order you want them to display. The left side of this pop-up is your active dashboard and the right side shows available boxes you are not currently using.

PDF Dashboard Report

Squareberry's Dashboard also allows you to export the Dashboard as a PDF Report. The PDF Report exports a set of boxes showing off a nice summary of your marketing stats. Simply click the "PDF Report" button at the top of the Dashboard page to export the Dashboard report.

Using Listen&Count Polls on Your Website

Listen&Count Interactive Polls

One of the newest aspects of Squareberry is the Listen&Count polling features. Listen&Count allows you to track keyword responses on social media, through SMS, on your mobile website and even on your existing website. Adding polls to your existing website is easy and is a great way to make your website more interactive with visitors.

How to Embed a Poll on Your Website

If you want to add an interactive poll to your website you just need to follow these few easy steps.

1. When creating your Listen&Count poll, make sure you check the option "Track on Website Poll". This will cause a new text box to appear labeled "Enter Text to Display on Your Website Poll and Listen&Count Mobile Page(s)". Text entered in this box will appear on the Web Poll Widget that you embed on your website.

2. Every Listen&Count poll you create can be embedded on your website using a simple embed code. On the Listen&Count list screen click the "Web Poll Widget" for the poll you want to embed. A pop-up will appear that displays the embed code for this poll and you can select and copy this text. Paste this embed code into the HTML code of your website in the appropriate place and the poll will display there (just like embedding a YouTube video).

Best Practices for Website Polls

Home Page

Usually, the best way to feature something on your website is to put it on the home page. Adding a poll to your home page is the best way to ensure people see it and respond.

Side Bar

Another great way to feature your poll is on the sidebar of your website (if your website has a sidebar). Sidebars often run across websites and display on every page. This means your poll will be see throughout the site.

Graphic Links to Poll Page

Another method is to embed your poll on a page on your website, then link to it with graphics/buttons around the site. Create a graphic for your homepage that says something like "Take Our Weekly Poll". A nice graphic will catch the attention of site visitors and get them to click on the graphic and take the poll.

Listen&Count Polls on Your Mobile Website

Mobile Management Listen&Count Page

In the Mobile Management area, you can easily add an interactive poll to your mobile website. In Mobile Content, click "Add Page" and then "Create New Page". On the Add Page screen, select the "Listen&Count Poll" page type. You can name the page and change the menu icon, like any other mobile page type. For Listen&Count Poll pages, you have two options: "Use Current/Latest Listen&Count Poll" or "Use a Specific Listen&Count Poll".

Use Current/Latest Listen&Count Poll

The first option uses the current/latest Listen&Count Poll that you have created. This means, the page on your mobile website will automatically update to show new/fresh Listen&Count polls that you create. If you create polls that have an End Date, they will no longer display on your page after reaching the end date. A newer poll with a later end date will then replace it. If you have no dated poll created, it will then display the most recently created poll with no date range.

Selecting this option allows you to create pages like "Weekly Poll" or "Latest Poll' which will automatically update to show new polls you are creating in your account. There is no need to keep coming back to the Mobile Management Area, you can easily create new polls and they will automatically be displayed on your mobile site.

Use a Specific Listen&Count Poll

If you select the second option, a drop down appears allowing you to select any of your existing polls to display. The selected poll will show up from that point on and will continue to display until you change it. This setting is useful for permanent/ongoing polls with no end date, or polls you want to display for a long time without being replace by other polls.

Using the New Listen&Count Polling Features

What is Listen&Count?

Listen&Count is the new set of polling features in Squareberry. With Listen&Count you can track keyword responses from followers on Twitter, SMS, mobile devices and websites. Response stats will display on your account dashboard and you can even embed pie or column chart graphs on websites to show off your results.

Create a Listen&Count Poll

Setting up a Listen&Count poll is easy. Go to the Listen&Count Polls area (now a main option on the top menu) and select "Add Listen&Count". First, give your poll a name. This name is displayed at the top of your web poll widget and in your account to identify this poll.

Next, decide where you want to track responses. Check off SMS, Twitter and/or Website to determine where responses will be counted. If you check "Website Poll", a new text box will appear. In this box you will enter text that will display on your Web Poll Widget.

The next option is date range. This determines the date range during which responses will be counted. If you set dates, only responses between those dates will be counted and displayed as stats. "No Date Range" means your poll is ongoing and has no end point.

The Keywords area is where you add what words will be tracked and counted. Main Keywords are displayed on stats widgets and counted. Aliases are alternative words also counted towards the stats of that main keyword.

Lastly, there is an option for how you count multiple responses from the same person. This applies to Twitter and SMS. If you select "One Time", only the first keyword response from a Twitter user or SMS subscriber will be counted.

Get More Responses

Once your poll is set-up you need to get more responses. If you checked "Website Poll" and typed some text to be displayed you will be prompted to send a message with this text when you save your poll. This is a quick way to send an instant message out to get responses to your poll.

After setting up your poll, go to the Planner and schedule any number of messages to publish to Twitter and/or SMS. Your messages can ask questions, request responses etc. Any replies to you during your set date range and with your keywords will be counted for your poll.

In the Squareberry Mobile Management Area, you will find a new page type called "Listen&Count Poll". This allows you to quickly add a poll to your mobile website. You can select a specific poll to use or set the page to always show the latest/current poll.

You can also integrate your normal website with the Web Poll Widget, found on the Listen&Count list screen. Embed this on a sidebar or even your website home page. Your inputted text will display and website visitors can instantly respond to your poll.

View and Share Stats

Your account Dashboard now has a new box for "Listen&Count". If this is added to your Dashboard you can quickly see a pie chart of responses to your current Listen&Count polls.

The "Poll Count Widget" can be found on the Listen&Count list screen. This widget can be embedded on any website and has a pie chart or column chart option. This displays the stats to your poll and allows you to show off responses from your followers.

How to Not Get Repetitive

Feel like you are getting repetitive with your social media? This is something that can happen to many small businesses who run similar weekly promotions and keep regular schedules. The problem is, this can lead to your followers tuning you out. The more repetitive you are, the more your social media followers will grow accustomed to your repetition and be willing to unfollow you or simply look past your posts on Facebook and Twitter.

Handling Repeating Patterns

Squareberry offers the ability to set your events, messages and promotions to repeat in a variety of ways. Instead of repeating something in a standard weekly way, you can try various repeating patterns to mix-up your schedule. You can run promotions bi-weekly or on the "2nd Thursday of Every Month" etc.

If you still want to run a standard weekly promotion, you can mix up the messages when talking about it on social media. For example, if you have a promotion that happens every Wednesday, you can schedule 3 different social messages that repeat every 3 weeks. So week 1 message 1 would post, week 2 message 2 etc. This allows you to have a different message every week instead of repeating the same exact message each week. Even something as simple as this can make your social feed appear much more diverse and less repetitive.

Play Off Special Occasions or Dates

Another idea for mixing up your promotions and messaging is to play off special occasions and days of the month. You can have a "First of the Month Promotion" or run promotions that go along with National Holidays and special occasions (Valentine's, President's Day etc.) These type of schedules appear much more current and lively than a simple weekly promotion that never changes. Mixing up your schedule and avoiding repetition can breathe life into your social media communications and promotions.

Multi-Location Businesses

Determine How You Handle Your Business

First of all, if you have a multi-location business you need to determine how you handle and promote yourself. The main thing to consider is if you promote your brand as a whole entity or allow each location to have a more autonomous approach (while of course still remaining under the main brand).

A quick way to figure out which you are (or maybe want to be) is to look at how you do things on Facebook. Do you have one unified Facebook page for your brand (for all locations)? Or does each location of your business have its own Facebook page? Typically, you will only have on website, but on Facebook many businesses are more fragmented.

Best of Both Worlds

Squareberry offers the best of both worlds for multi-location businesses and franchises. A customizable solution from Squareberry allows organizations to push content down to corresponding accounts. This means every restaurant in a chain could have their own separate accounts for publishing to their own specific Twitter/Facebook pages. But, the top level (the brand) could still run company wide events and promotions, pushing them down to all the corresponding locations. Each individual location would then be scheduling their own events, messages and promotions that are specific to their location.

This gives a perfect balance of location specific events and marketing with brand wide promotions to create an ideal solution. Multi-location businesses can empower their brand and their individual locations with a balanced approach that helps drive traffic to the real world locations.