Use the Active Category Feature on Your Calendars

This feature can be found in the Calendar & Widgets Area and can be applied to any of your custom Event Views.

What is the Active Category Feature?

This feature allows you to specify which categories will be active by default when someone loads your calendar. Meaning, you could have a calendar with 5 categories on it, but only one category is showing when the calendar loads. The other 4 categories can then be checked by the viewer and activated.

When to Use It

This feature is great for organizations that want to cross promote happenings. For instance, a restaurant company with multiple restaurants may want to cross promote things happening at their restaurants. On the website calendar for "Bob's Burgers" there could be a category for "Stacy's Stir-Fry" which is not active by default. A user could see it and activate it to see those events also, but they are distracted by these events for another restaurant at the start.

Using this feature allows you to focus viewers on certain information to start while still presenting them with the option to get more information regarding other things (other categories).

Step by Step

• Go to the Calendars & Widgets Area
• Create a new Event View
• Select Categories you want to include in that Event View (all the categories you want to be on that view)
• At the bottom you will see "Specify Active Categories" - check this to activate it and then select the categories you want to be activated by default
• The categories you specify here will be checked and active when a viewer loads the calendar

The Active Categories feature was based on user feedback and suggestions. We appreciate all the feedback we get and encourage users to take part in our Support and Tips Forum.

Calendar Widgets With Just One Category

Custom Event Views

In Squareberry, you have the ability to create customized "Views". A view is essentially a group of categories in your account. They can be categories you have made or even categories you have snagged from other accounts. You can also select whether or not to show events and/or promotions on each View you make.

Once you create a customized view, you can then embed this view as any of the calendars or widgets in the app. You can embed that view as a Month Calendar or Vertical Slider Widget.

Single Category Views

An excellent strategy is to create a calendar view with just a single category. This is simply an Event View with only one category in it. This can be used for a variety of things.

If you are a Sports Bar and Restaurant, you could use single category views for a few different things. Snag the category of your local sports team. You can then turn around and create a view with just that team's schedule. On your website you can add a simple list widget on your sidebar showing upcoming games for this team.

You can also make a category called "Special Deals" and create an Event View with just this category. Then, embed a Slider Widget of this View on your home page. Now your Home Page is displaying every promotion and event you tag as "Special Deals" on an eye-catching and interactive slider. Your website will have fresh, relevant content to help drive traffic to your restaurant.

"Featured"

A common method for this is to have a category called "Featured". You can then create a view with just the "Featured" category and display it as a widget or calendar on your website.

Remember that events and promotions can be tagged in more than one category. So, your promotion may fall under "Drink Specials" but it could also be tagged as "Featured" so that it will be sent to display at any View which has the "Drink Specials" or "Featured" category in it.

Announce Your Schedule Changes

Often times, your events social media messages and coupon promotions are planned and scheduled far in advance. In fact, that is one of the great things about using Squareberry. But, there are always uncontrollable circumstances and things that happen to break up your plan. It is important to communicate changes to your schedule to keep your followers, customers and community updated.

 

Why the need to say anything?

In the digital age, people store, track and organize their lives in a variety of ways. Some set reminders, others schedule in their personal calendars. Many keep updated through social media and other apps to know what is going on where and when. Your steady followers and customers may be accustomed to a certain schedule or plan. Others who have checked your web or Facebook calendar may have seen an event or promotion coming in the near future and planned to participate. If these people show up and find your location closed or not holding the special happening they thought was going on, it can cause confusion and dissatisfaction.

Canceling or Changing

With social media, you have the power to quickly and effectively communicate any changes to your schedule. You can blast a few messages out across your various social channels and quickly get everyone informed about your changes. Additionally, you can mark any events or promotions you have scheduled in Squareberry as "Canceled". The Canceled feature is a great alternative to simply deleting items. The happening appears crossed out on any calendar or widget view you have - easily identifying it as canceled to your viewers/followers. Instead of saying nothing, your automated reminders about the happening will say "Canceled" and clearly let everyone know that your event/promotion is no longer happening. Clear communications allow people to stay happy and up to date.

Offer an Alternative

If you start sending out messages about a canceled event it is important to offer an alternative or special to replace it. For instance, if "Live Music Night" is canceled you may want to send a message like this: "Live Music is CANCELED tonight. BUT we got you covered. Half off all drinks from 7-9 PM. COME ON IN!". This can help drive traffic that you may have lost due to the cancellation. You can also let people know your canceled event is rescheduled or coming soon. "Live Music will happen next week at the same time."

Customizing Your Calendar Views

Showing off your events and promotions on your website is a key aspect of integrating your complete online presence. Squareberry allows you to create customized "views" with specified categories. This means you can have any number of calendars and widgets which display certain events/promotions based on the settings you dictate.

Create a New Event View

When you create a new Event View, you start by giving it a name. This name will be displayed on the top of the calendars. Next, you select what categories you want on this view. Events and Promotions from the categories you select here will be used on these calendars and widgets.

There are also various color settings you can alter. These colors effect the calendar views but have no effect on the widgets. You can also dictate a timezone for your view, this will adjust the time of the events to display in the specified timezone.

Lastly, you can decide to include events and/or promotions. If you do not want promotions on your view, simply uncheck the promotions setting. This allows you to control categories and event/promotions so that you can fully customize your calendars and widgets to show exactly what you want to show.

Embed Your Customized Views

Once you have created your customized view, it is easy to add it to your website. On the Calendars and Widgets list screen, there is an embed button to the far right of every listed calendar/widget. Click this button and you will get a pop-up with the embed code. There are different options for each calendar/widget which you can adjust to customize this particular embed. When ready, copy and paste the embed code into the HTML of your website.

Single Category Views

An interesting and effective strategy is to create single category views. This allows you to feature certain events and promotions on your website. Read More Here >

Samples of Calendars & Widgets

Click Here to check out samples of all the calendars and widgets currently available on the Squareberry platform.

Add Your Events & Promotions to Your Website

Home Page

Your website's home page is obviously a great place to start when featuring events and promotions. The home page is what everyone sees. It is where your most important information is and might be the only page someone sees.

Great options for your home page:

• The List Widget - Very popular for the home page. It is simple and always shows your next X number of upcoming events. Another popular strategy it to put a link to a full calendar page right above or below your home page list widget.
• Portrait Slider Widget - This is a bold statement and can span the whole width of your home page. The items in this slider widget are larger and very eye catching. When using this widget it is highly recommended to add images to your events to get that bold/visual appeal.
• Landscape Slider Widget - Similar to the Portrait Slider Widget but smaller in size, this widget is a great alternative if you do not want to take up as much vertical space. Again, the idea here is eye catching featured items.

Website Sidebar

Many websites have a sidebar. This is a very common element of a website. For sidebars, the list widget is the most popular item. The List Widget offers the ability to show off your upcoming events and promotions across your website with a small feature on your sidebar. You can make it as small as you want, showing off just 3 or so upcoming happenings.

Full Calendar Pages

Widgets are great, but don't forget about a full calendar. For organizations like schools and churches, calling attention to your full calendar is a great idea. This is one of the top reasons people visit your website. They need to see what is going on.

Now, if you are a small business or restaurant, you may not want to call as much attention to your full calendar. But, it is still good to have. People like to see what is upcoming. Placing links/buttons next to your widgets that send people to your full calendar is a great way to utilize it without throwing it in people's faces.

You can see samples of all the views and widgets here: http://squareberry.com/features/online-calendars/web-calendars-widgets/

School Athletic Calendars

Creating a Custom Event View

Squareberry allows you to create customized Event Views with selected categories. In the Calendars & Widgets section you can create new event views and select the categories you want to show.

Once the Event View is created you can grab the embed code for a widget or calendar that uses the settings you just set. Many schools have pages on their website dedicated to athletics. This is a great place to add an Athletics Calendar.

Athletics Page on Website

Select the month calendar embed option and copy the embed code. This can then be added to the website. A dedicated athletics calendar makes it easy for parents and students to see the schedule of games and know what's coming.

This same strategy can be implemented with other areas of a school. You can create a Fine Arts Calendar, Field Trips Schedule, etc. Create customized event views to spread things out and add more relative content to your website.

Utilizing Calendars & Widgets

Calendars and widgets are the best way to tie your Squareberry events and promotions into your website. Your upcoming happenings can be displayed on your home page, on sidebars, in the footer or on their own pages. Each widget or calendar is a different size and ideal for a different part of your website. You can view examples of all of our calendars and widgets here.

Below we take a look at what parts of your website are ideal for each type of calendar and widget.

Calendars

There are three calendar views: Month Calendar, List Calendar, Icon Month Calendar.

• Month Calendar - Traditional calendar view, Similar to other calendars you see. Ideal for most websites.
• List Calendar - Lists events line by line in order of date. Ideal for those who want to show more events at a time in a list format.
• Icon Month Calendar - Condensed month calendar. Ideal for websites that can not fit the full month calendar.

Widgets

There are four widgets to use: List Widget, Day Widget, Landscape Slider Widget, Portrait Slider Widget.

• List Widget - Simple short list. Ideal for sidebars and footers.
• Day Widget - Day cells showing events. Ideal for footers or individual pages.
• Landscape Slider Widget - Event cards sliding either horizontally or vertically. Ideal for home pages or footers.
• Portrait Slider Widget - Larger slider with cards moving horizontally. Ideal for home pages.

What is the Subscription Widget?

The Subscription Widget can be found in the Calendars & Widgets section. But, it does not display events like the other widgets. The subscription widget allows you to embed a small form on a webpage to quickly get subscribers to categories. The image below shows what the subscription widget looks like.

What it Does

The subscription widget subscribes those who input their information to the categories for that widget. Meaning, all of the categories you have selected for that event view are subscribed to when using that views subscription widget.

Reminders about upcoming events and promotions are then sent to subscribers based on the settings you have set for each category. Reminders are sent via email and SMS text message.

Use Views with Select Categories

Depending on your organization, getting email and SMS notifications from every category may annoy or overwhelm a subscriber. Instead of using your default event view which contains all of the categories, you can add a new event view with a few select categories and use that subscription widget.

For example, a school may have a large number of events going on each week. Events views can be broken up with different categories. A fine arts calendar, an athletics calendar etc. You can also have different subscription widgets for each of these. This would allow people interested in athletics to only get reminders about athletics.

It is also important to note that subscribers can subscribe to multiple things. If a user subscribed via one widget on your website, they can still subscribe via another widget to add more categories to their subscription.

Put Events in Multiple Categories

Squareberry allows you to select categories for your events and promotions. Categories determine when automated reminders are published about your events, on what calendars/widgets they are displayed on and which subscribers will get an email/SMS reminder.

Multiple Categories

Events do not need to be limited to a single category. Adding categories functions like tags. You can add multiples to any event. This comes in handy as many events apply to more then one category. A restaurant may have a Family Event that falls in the Family Fun category as well as the Food Specials.

Calendars & Widgets

Multiple categories comes in handy with calendars and widgets. You can have a "Featured Events" category and a widget on your website home page that displays only this single category of events. However, you may not want to only tag events as Feature, you may also one to tag them with "Food Specials", "Family Fun", "Contests" or whatever category best classifies them. Utilizing multiple categories allows you to arrange things for optimal widget and calendar display.

More Subscribers

Adding multiple categories increases the reach of that event with subscribers. If you only use one category, only subscribers to that single category get the notification. More categories means more subscribers getting notified.

Aspects of an Event

See the Parts That Make Up a Events

Events in Squareberry have a few set fields and an open content area where anything can be added. You can add images, text, links, videos and more in the content editor.

The chart above outlines the various aspects of an event. These pieces make up what is viewed when someone clicks an event on your calendar or clicks a link on a social media reminder message.

Adding Rich Content to Events

If you are just using text when creating your events, you are not utilizing the full potential of Squareberry events. Every event you create has a Content section which offers an open space for adding images, videos, links and more.

Adding Images

Images are the easiest thing to add into an event. Simply click the "Insert/Edit Image" button. The image pop-up will appear and show you other images/files you have uploaded to your account already. Select any of these to add them to the event content area. You can also click "Add File" to upload a new image.

Adding Videos

Squareberry allows you to embed videos from video hosting websites such as YouTube and Vimeo into your events. These video hosting websites offer great features and outstanding performance. Once your video is uploaded simply copy the embed code provided by your video site. For example, on YouTube you will find the embed code under the "Share" tab.

To embed the video in your event content, click the "HTML" button. This will display a pop-up with the HTML source of your event content. Paste the embed code into here.

Adding Links and Download Links

There are two types of links you can add, and two buttons to match. "Insert/Edit Link" allows you to add more traditional links. You can link to a website URL and choose from a few options. The second link button is "Add Link to a File". This allows you to link to a file you have uploaded to your account.

An example of using the Link to File button is to allow the download of a form. You can upload a PDF form that needs to be filled out and brought to the event. This file could be downloaded easily by anyone viewing your event.

To add a link, highlight the text you want to make a link. Once the text is highlighted, click one of the add link buttons. The appropriate pop-up will appear and you can turn that selected text into a hyperlink.

Understanding Repeating Content

Squareberry is built like a calendar, allowing you to easily schedule and repeat content far in advance. Social media messages, mobile messages, events and coupon promotions can all be scheduled on the Planner - a calendar-like interface. This content can be repeated in a variety of ways and understanding how to use the repeating features can help you as you plan your marketing communications.

The Scheduled Date

In Squareberry, the original date you schedule your item on is always used. For example, if you schedule an event on Friday and then choose to repeat every Monday, the events will be on that Friday and then then following Mondays. The first instance does not have to fall into the repeating "pattern".

Of course, the initial instance can fall into the pattern. Using the above example you would simply schedule the first instance on the Monday. It would use that Monday and repeat on the following Mondays.

Repeat Options

Each item you want to schedule has a repeat option. Click the checkbox if you want to repeat it. After you click this, the repeat options will display. By default "Daily" is selected from the drop down menu. The other options are "Weekly", "Monthly" and "Yearly".

Daily

A daily repeat can be set to repeat every X number of days. "1" would mean every day, "2" would mean every other day and so on. You can also select to repeat every weekday.

Weekly

A weekly repeat can be set to repeat every X number of weeks. Then days of the week or selected to repeat on. You can select one or more days to repeat on.

Monthly

There are two ways to repeat monthly. First, you can repeat by the date of the month. For example, Day 3 of every 1 month. Second, you can do a conditional repeat based on the day. For example, you can repeat on the second Thursday of every month.

Yearly

Yearly repeat options are similar to monthly but only happen once a year. You can select a specific date to repeat on or a conditional repeat such as second Tuesday of March.

Your repeat options for all of the above can be set to end after a certain number of repeats, end on a certain date or never end. You can also select specific dates to skip.

Understanding Categories

We are continuing our "Understanding" posts this week by talking about categories. Categories are one of the most important aspects of your Squareberry account. They control where events are displayed, how they are published to social media and who can add/edit them.

Creating Categories

When creating a category you start by naming it. This name will display on calendars and on the events. You also select a color and icon. The color is used for the event name text and the icon is shown next to each event name. The next options regard snagging. Snagging allows other Squareberry accounts to pull your category into their account. They can display your content, but they can not edit it. Decide if your category is snaggable and if it requires approval.

"Settings For Publishing Reminder Messages" controls when automated posts about your upcoming events are published on your social media channels. You can have automated posts go out at different times on different social media accounts. Your social media account must be connected to show up here. You can also determine when events are published on RSS feed and to mobile subscribers.

"The "Day Of" settings dictates how many minutes before the event reminder messages are published on the day of the event. So, if you have automated messages set to go out on the day of (above) and you have the Day Of setting at 45, a message will be sent out 45 minutes before the event start time.

The next two settings help dictate the format of the automated messages. The first one determines if the category name should be included in the automated messages and if it should be at the front or back of the message. The second setting determines if a URL that links to event details should be included in the automated messages.

All of these settings are used by events and promotions that are created and put in this particular category. You can create as many categories as you want and customize the settings for each category to your liking.

Using Categories in Other Parts of Your Account

In the Calendars & Widgets section, categories are selected for each view you create. Read more about this in the Understanding Event Views post.

In the Users section, categories are selected for each Author you add to your account. Read more about this in the Understanding Users post.

Recapping Our Understanding Series

For the past six weeks, we have been taking a closer look at various aspects of Squareberry. Our "Understanding" series has provided insightful looks into popular features and managing sections of your account.

Now, we are taking a look back. If you missed any of these articles we encourage you to take the time to read them. Understanding all aspects of your Squareberry account is important to getting the most out of the mobile & social marketing tools. The articles are listed below.

Understand Your Account Settings

Read the Full Article >

Understanding Event Views

Read the Full Article >

Understanding the Social Media Conversation Inbox

Read the Full Article >

Understanding Your Planner

Read the Full Article >

Understanding the Social Conversation Search Feature

Read the Full Article >

Understanding Listen & Count Polls

Read the Full Article >

We Love Hearing From our Users

If you have any ideas for articles or features you want to see blog posts about, let us know. You can tell us on the Forum or email us at squareberry@squareberry.com.

Understanding Event Views

Event Views control your calendars and widgets. Calendars and Widgets allow you to push dynamic content to your website, connecting your entire web presence and showing off your events and promotions. Event Views are designed to be flexible and powerful, allowing you to control what content goes where.

On the Main Menu of your account click the "Calendars & Widgets" button at the top.

Default Event View

Every account starts with a single Event View. This is the default Event View. Every category in your account is automatically added to this view. The name can be changed and color options can be adjusted. But, this Event View can not be deleted.

Custom Event Views

You can add any number of additional event views you want. Click the "Add Event View" button at the top of the page to create a new Event View. Give your new view a name and select the colors you want to use. You will also select which categories will be included in this Event View. You can select any number of categories. You can also decide to include events, promotions or both. Lastly, you can specify active categories.

Calendars & Widgets

Once you have a new Event View created or if you are just using the default Event View, you can grab calendars and widgets. For each Event View you have there are a variety of calendar and widget options listed. Each calendar or widget has an embed code you can grab for placing the calendar or widget on a website. The calendars and widgets will use the settings you have provided for that event view, thus dictating what categories will be pulled in, etc.

Ideas for Using Your Event Views

Follow the links below for additional reading on Event Views, including ideas on how to best use Event Views and how to customize them to meet your needs.

• Single Category Views
• Specify Your Active Categories
• Widget Placement on Your Website

Yep, Football is Back

This past weekend, college football kicked off around the country. College students filled stadiums, cities tuned in and fans watched from their favorite local restaurant or bar. This coming weekend, the NFL will start its season across the USA. Football is officially back!

So what does this mean for local businesses? Your events and promotions can easily be centered around your local team's games as well as the big nationally aired games. Use these events and promotions to drive in larger crowds and bigger groups.

Snag Your Teams

You can snag your favorite NFL teams schedule here: http://squareberry.com/nfl

When you snag a team's schedule into your Squareberry account, it will display on your Planner. This allows you to easily plan and schedule your events and promotions to go along with the games.

You can also add publishing settings to your newly snagged category, just like you do for categories you have created. You can have the games publish as reminders to your social media accounts and display them on your web calendars and widgets. Having your team's schedule on your calendars gives your organization a more local feel and shows the local fans that you are fans too.

Promotions

Your game day promotions should be group oriented. Instead of discounts on a glass of beer, offer discounts on pitchers. Instead of buy one get one free, make it buy two get one free. You want people to come in groups to your restaurant, bar or other establishment. People like watching games in groups, so it is a natural fit.

Post About Your Calendars & Upcoming Schedules

Most local businesses are all about getting more people in the door. For restaurants and local retail stores, events and promotions are great way to drive more foot traffic and generate sales.

Post About Your Calendars

Some people may not know about your calendars or your events. Some people may be knew to your organization or only recently started following you on Facebook or Twitter. Some people may just need to be reminded.

Schedule messages that link to the calendar on your website or to your Facebook page calendar. Of course, you want to make sure that your calendar is full of nice events, promotions and snagged events when people start looking at it. You can even setup a message that repeats every month, reminding people to take a look at your social calendars for upcoming events and promotions.

Schedule Social Media Posts About Upcoming Schedule

It is important to let people know about all the upcoming events and promotions you have going on. Some people's social calendars fill up early in the week. As you schedule events/promotions in the Planner of your Squareberry account, schedule messages along with them to let people know what is coming up.

For example, if you have 2 promotions and 1 event happening next week, you could schedule a message for Monday talking about those 2 promotions and events with a link to the calendar on your website or your Facebook page calendar. This gives a nice overview of your upcoming week and can help get people mentally committed to heading to your location.

Tuesday Tip - Create Customized Calendars & Widgets

Showing off your events and promotions on your website is a key aspect of integrating your complete online presence. Squareberry allows you to create customized "views" with specified categories. This means you can have any number of calendars and widgets which display certain events/promotions based on the settings you dictate.

Create a New Event View

When you create a new Event View, you start by giving it a name. This name will be displayed on the top of the calendars. Next, you select what categories you want on this view. Events and Promotions from the categories you select here will be used on these calendars and widgets.

There are also various color settings you can alter. These colors effect the calendar views but have no effect on the widgets. You can also dictate a timezone for your view, this will adjust the time of the events to display in the specified timezone.

Lastly, you can decide to include events and/or promotions. If you do not want promotions on your view, simply uncheck the promotions setting. This allows you to control categories and event/promotions so that you can fully customize your calendars and widgets to show exactly what you want to show.

Embed Your Customized Views

Once you have created your customized view, it is easy to add it to your website. On the Calendars and Widgets list screen, there is an embed button to the far right of every listed calendar/widget. Click this button and you will get a pop-up with the embed code. There are different options for each calendar/widget which you can adjust to customize this particular embed. When ready, copy and paste the embed code into the HTML of your website.

Single Category Views

An interesting and effective strategy is to create single category views. This allows you to feature certain events and promotions on your website. Read More Here >

Samples of Calendars & Widgets

Click Here to check out samples of all the calendars and widgets currently available on the Squareberry platform.

Custom Event Views & Automatic Snagging

Event Views

In the Calendars & Widgets area of Squareberry, you have the ability to create new "Event Views". Event Views are essentially a grouping of categories and settings which can be displayed as a month calendar, list calendar, slider widget, etc. You can make any number of these views with any number/combination of categories.

For example, you could make a view with just a single category of events and promotions. Then you can display that on your website as a List Widget on your website sidebar or as a slider on your home page. Event Views give you flexibility to customize, control and deliver your events in a variety of ways.

Your "Default" Event View

By default, there is an Event View already created in new accounts. This Event View can not be deleted, but its settings/colors/name can be edited. The main difference with this default view is that you can not control the categories. Every category, whether created by you or snagged from another account, is added to this default event view. Basically this event view includes everything automatically.

*The Default View is easily identified as it does not have a delete button/option.

New Automatic Snagging Features

We recently introduced a new auto-snagging feature that allows you to Snag all categories from an account. Instead of snagging individual categories and having to worry about each time a new category is created, you can now snag the entire account and categories added to that account in the future will be automatically snagged.

This new snagging feature lines up perfectly with the default event view. Say you have added your default event view on a website as a month calendar. Then, you want to snag and display all categories from a certain account. When you snag that account, the categories will be added to the default event view and thus display on your calendar. In the future, if that account adds any new categories they will be automatically snagged and added to that view. The default event view makes it so that the whole process can be automatic.

Using Snagged Categories As Planning Guides

Not every tip is a huge, mind-blowing, world flipping idea that will change the way you conduct business or handle your mobile and social marketing. Some tips are small, simple but great. This week's Tuesday Tip is one of those, offering a simple idea that can lend you a helpful hand in your marketing strategy and planning.

Snagging Categories

In Squareberry, events and promotion are organized into categories. Categories determine where events are displayed, when reminders about them are published to social media and more. You can "SNAG" a category from another account to display and use in your account.

For example, we just announced the availability of this year's NHL schedule. You can snag your favorite team's schedule to display on your calendar or share it on social media. But, beyond using them directly for sharing and publishing, snagged categories can help you plan and strategize your marketing efforts.

Use Snagged Categories As a Guide

The Planner in your account is your master blueprint. It lays out your events, messages and promotions. It is where you view things you already scheduled, edit content and add new happenings. The Planner is the main place you spend your time in your account.

The Planner is also where you... plan. This is where you decide when events will take place, when you will run promotions, when you will send messages, etc. While planning your marketing efforts, it is important to have context and be aware of other things going on that will affect your audience.

Almost every organization can benefit from snagging "Holidays". This will add all the holidays to your Planner and calendars if you so choose. Holidays affect your audience greatly. They determine if your audience will be at work or school, if family is in town, etc. Knowing when holidays are and scheduling messages, events and promotions around them can be a great asset.

You also want to be aware of other important happenings for your audience. Local events, sports teams, quirky days like "National Cheese Day" and others are all relevant. Your social and mobile messaging is being sent out to people aware of all these things. You need to show your organization is aware of them too, is part of the community and holds events/promotions that are relevant to what is happening.

Snagging other categories of holidays and schedules so they show up on your Planner allows you to always be aware of what is happening while planning and scheduling your marketing communications. It works as a guide, gives you ideas and helps you assure your content is fresh and relative.