Tuesday, September 3, 2013

Yep, Football is Back

This past weekend, college football kicked off around the country. College students filled stadiums, cities tuned in and fans watched from their favorite local restaurant or bar. This coming weekend, the NFL will start its season across the USA. Football is officially back!

So what does this mean for local businesses? Your events and promotions can easily be centered around your local team's games as well as the big nationally aired games. Use these events and promotions to drive in larger crowds and bigger groups.

Snag Your Teams

You can snag your favorite NFL teams schedule here: http://squareberry.com/nfl

When you snag a team's schedule into your Squareberry account, it will display on your Planner. This allows you to easily plan and schedule your events and promotions to go along with the games.

You can also add publishing settings to your newly snagged category, just like you do for categories you have created. You can have the games publish as reminders to your social media accounts and display them on your web calendars and widgets. Having your team's schedule on your calendars gives your organization a more local feel and shows the local fans that you are fans too.

Promotions

Your game day promotions should be group oriented. Instead of discounts on a glass of beer, offer discounts on pitchers. Instead of buy one get one free, make it buy two get one free. You want people to come in groups to your restaurant, bar or other establishment. People like watching games in groups, so it is a natural fit.

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