Using QR Codes for Your Mobile Pages

Squareberry's Mobile Management area makes it easy to link directly to a mobile page or utilize a QR Code to send people directly to a page on your mobile website. Every page you create in the Mobile Management area has a unique URL and a unique QR code that points to that page.

Utilizing QR Codes to Boost Your Brand

At the top right corner of the edit screen for each mobile page is a button "Link & QR Code to This Page". Click on this button to get a QR Code for the page you are currently editing. You can easily download the QR Code at that time.

Calendar Pages

Calendar pages are always great to utilize. Add a QR Code to your restaurant menu, in a local publication or on a mail-out. You can quickly send people to your events/promotions page on your mobile site to help draw them in to your location. Calendar pages help you carry people from printed material to mobile-friendly site, from mobile site to real world events and promotions.

Contact Forms

Your printed advertisement, brochure or mail-out can quickly be given an easy call-to-action by utilizing a contact form. Add a QR code on your printed material that links to your contact form. This allows anyone who sees your ad or brochure to instantly contact you via contact form/email. This can help generate leads, generate sales and get registrations.

Photo Galleries

QR Codes are perfect for enhancing printed materials. Local newspapers, magazines and publications can utilize mobile photo galleries and QR Codes to take their printed items to another level.

Start by creating a photo gallery page type. Upload photos related to the article or topic you are covering in the publication. The QR code can then be placed on your printed publication next to relevant information/articles. Now, people reading your publication can easily scan the QR Code and get a touch-friendly photo gallery on their mobile device to enhance their reading experience.

Create a Photo Gallery on Your Mobile Website

How to Add a Photo Gallery Page to Your Mobile Website

Squareberry's Mobile Management area allows you to add sleek photo galleries to your mobile website. Every photo gallery is optimized for mobile devices and is touch-friendly. Users will be able to swipe between photos and more on their mobile devices.

To start, you select "Photo Gallery" on the New Page screen. You will need to provide a name for the page and a menu icon to use. After adding these things, click "Create".

After you create the page you will see a "Photo On This Page" section. Here you will add new photos to your gallery page and reorder them to your liking. Click "Add Photo" to upload a new image to add to your gallery.

Images you have uploaded will then show up in the "Photos On This Page" section.

You can drag and drop the images you have added to change the order they display in your gallery. After reordering and uploading new images, make sure you click the "Save" button to save the changes you have made.

You can always come back, edit the page and add more images. You can redorder and add new images at anytime.

Reasons to Have a Photo Gallery

Many different organizations can utilize a photo gallery on their mobile website. It is always great to have a gallery showing off your location, parking, the front of your building etc. Things like this can help people more easily find your locations and get into your business.

It is also great to utilize photo galleries to show off your past events. You should take photos at every event or special promotion you have. Put these photos on your mobile website to show off how much fun people have at your events. Featuring media from past happenings can help boost attendance at your future happenings.

Adjusting Your Social Marketing Dashboard

Changing How Your Dashboard Looks

Squareberry allows you to customize and change your dashboard to display your social/mobile statistics and feedback accordingly. Every organization focuses on different aspects of marketing. Some are Facebook heavy with little Twitter use. Some organizations love to run interactive polls while others focus more on scheduled events. Every organization is different. Squareberry's dashboard has various boxes that each show off different aspects of your marketing efforts. These boxes on your dashboard include:

• Facebook Followers
• Twitter Followers
• Social Statistics
• Facebook Demographics
• Listen&Count Polls
• Recent Twitter Followers
• Most Viewed
• Recent Sent Messages
• Social Influence Widget
• Recently Created Items

To adjust the Dashboard, click the "Adjust Dashboard" button at the top of the page. A pop-up appears allowing you to drag and drop the boxes into the order you want them to display. The left side of this pop-up is your active dashboard and the right side shows available boxes you are not currently using.

 

PDF Dashboard Report

Squareberry's Dashboard also allows you to export the Dashboard as a PDF Report. The PDF Report exports a set of boxes showing off a nice summary of your marketing stats. Simply click the "PDF Report" button at the top of the Dashboard page to export the Dashboard report.

 

'Email Send' Mobile Page Type

Squareberry's Mobile management area offers a variety of page types to make building a mobile website easy and effective. The newest page type is called "Email Send" and it can be quite useful for many different organizations.

What it Does

The 'Email Send' page will do just that. It will send an email. It is essentially the same as creating a "mailto:" link in HTML. When an end user clicks this page on the menu it will call the default email program on their mobile device. The email subject and message you dictate will show up in their pre-composed message. This can be quite useful for getting people to share your site or information about organization.

Build Your 'Email Send' Page

First, create a new page in the mobile management area. Give your page a name and select 'Email Send' as the page type.

Next, select an icon for your page. In this example we have selected a heart since it is all about showing how much you love Maile's by sharing it with friends.

Then, it is time for the main content. You need to provide an email subject and the email body content. The subject would be something catchy that the end recipient will want to open and read. The person sharing your email will more than likely not change anything in the subject or message. They are more likely to add to it then alter it.

Save your page and you are ready to go.

The Result

Now, when someone selects this page on your mobile site, it will generate an email using the default mail app on their phone.

Search Twitter Keywords, Generate Leads, Start Conversations

In the Social Conversation Area of Squareberry, there are three main sections: Search, Social Feeds and Inbox. The Search section allows you to monitor keywords on Twitter. Any keywords you add will be on the left tabs and feed in public tweets using those keywords.

Search Tips

1. Use quotation marks to search for phrases. When you are inputting a search term, you can add quotation marks to search for the whole phrase. If you search for multiple words without quotation marks, your results will include Tweets with those keywords, though the words may be separate in the tweet.

2. Add Local Terms. Use your city name, neighborhoods, or local phrases to help bring in Tweets from people talking about your specific area. There are so many Tweeters out there, you want to do the best you can to bring in the best possible leads.

Reply to New Leads

Social conversation goes both ways. Not only will you monitor what is being said, but you can easily join the conversation. Hit "Reply" next to any of the Tweets in your search and you can instantly reply to that person. Recommend your business, answer their questions or even ask for feedback.

Think of these Tweeters as leads. Everyone out there Tweeting is a potential customer or new follower. The more you engage and be part of the conversation, the more traction your can gain, people you can influence and business you can generate.

Use the Active Category Feature on Your Calendars

This feature can be found in the Calendar & Widgets Area and can be applied to any of your custom Event Views.

What is the Active Category Feature?

This feature allows you to specify which categories will be active by default when someone loads your calendar. Meaning, you could have a calendar with 5 categories on it, but only one category is showing when the calendar loads. The other 4 categories can then be checked by the viewer and activated.

When to Use It

This feature is great for organizations that want to cross promote happenings. For instance, a restaurant company with multiple restaurants may want to cross promote things happening at their restaurants. On the website calendar for "Bob's Burgers" there could be a category for "Stacy's Stir-Fry" which is not active by default. A user could see it and activate it to see those events also, but they are distracted by these events for another restaurant at the start.

Using this feature allows you to focus viewers on certain information to start while still presenting them with the option to get more information regarding other things (other categories).

Step by Step

• Go to the Calendars & Widgets Area
• Create a new Event View
• Select Categories you want to include in that Event View (all the categories you want to be on that view)
• At the bottom you will see "Specify Active Categories" - check this to activate it and then select the categories you want to be activated by default
• The categories you specify here will be checked and active when a viewer loads the calendar

The Active Categories feature was based on user feedback and suggestions. We appreciate all the feedback we get and encourage users to take part in our Support and Tips Forum.

Encourage Sharing of Events & Promotions

Word of mouth has always existed. When people have a good (or bad) experience, they want to talk about it. They want to share. Social Media was built for this kind of interaction and promotion. It was built for people to tell others about things they like, things they are doing, and things they want to do.

 

1. Send messages encouraging people to retweet or share your page with their friends. You could write a message like “Tell your friends about our events and promotions!” or “Everything is better with a friend! Tell them about our upcoming events.”

2. Encourage sharing and viral activity within your events. Every event you make in Squareberry features social sharing buttons to send across Twitter, Facebook, Linked In and email. You need to encourage people to utilize these buttons. “Hey! Share this event with friend on Facebook to make it even better!”

3. Run promotions that get followers to bring more people. When running a special promotion, it is always good to make the promotion include more meals/people. For instance, instead of a promotions giving 10% off a yogurt, run a promotion for “15% off when you buy two yogurts. Bring a friend!” You can encourage social interaction by running promotions that involve more than one person. 

Squareberry is all about driving people to your real world location for your happenings. Encouraging social sharing and promotions which encourage multiple visitors can help increase the number of people coming to your location, participating in promotions and experiencing you events.