Adding Interactive Polls to Your Mobile Website

Listen&Count Polls

Listen&Count allows to to create interactive polls to ask questions, gather feedback and make your social/mobile marketing more interactive. With Listen&Count you specify keywords that will be tracked on Twitter, SMS and/or a Website Poll Widget. Any responses with one or more of these keywords are counted and tracked in your account.

Adding a Listen&Count Page

Start in the Mobile Content area, click "Add Page", and then "Create New Page". Select the "Listen&Count Poll" page type. You can name the page and change the menu icon, like any other mobile page type. For Listen&Count Poll pages, you have two options: "Use Current/Latest Listen&Count Poll" or "Use a Specific Listen&Count Poll".

The first option uses the current/latest Listen&Count Poll that you have created. This means, the page on your mobile website will automatically update to show new/fresh Listen&Count polls that you create. If you create polls that have an End Date, they will no longer display on your page after reaching the end date. A newer poll with a later end date will then replace it. If you have no dated poll created, it will then display the most recently created poll with no date range.

Selecting this option allows you to create pages like "Weekly Poll" or "Latest Poll' which will automatically update to show new polls you are creating in your account. There is no need to keep coming back to the Mobile Management Area, you can easily create new polls and they will automatically be displayed on your mobile site.

Use a Specific Listen&Count Poll

If you select the second option, a drop down appears allowing you to select any of your existing polls to display. The selected poll will show up from that point on and will continue to display until you change it. This setting is useful for permanent/ongoing polls with no end date, or polls you want to display for a long time without being replace by other polls.

Alias Tips for Listen & Count Polls

When creating a Listen & Count poll, you can add various keywords to listen for. For each keyword you can add aliases. Aliases are other words that count as responses for that same keyword. Below are a few tips to on using the aliases feature.

Common Misspellings

Typos are fairly common on mobile devices (or even on the computer). Listen & Count polls are conducted via web widgets as well as Twitter and SMS. It is not uncommon for someone to type a response with a misspelling. You will want to make sure this misspelling is also counted as a response. Put common misspellings of your keyword as aliases. If someone submits one of these misspellings as a response it will still be counted.

Synonyms or Related Words

Many words have synonyms or shortened versions. These alternative words may be submitted by your followers. You don;t want to miss a response simply because someone typed a word that is not the exact word you wanted.

Examples

Below are some examples use the two strategies for aliases mentioned above.

• Keyword: Chocolate
• Aliases: coco, cocoa, chocolat, choclate, choco, chocolte

• Keyword: Vanilla
• Aliases: vanilla, vanill, vnilla, vanila, french vanilla

Use Listen&Count for Customer Feedback on Social Media

Ask Questions on Social Media

Social media is not a one way channel. To fully utilize the power of social media, you need to start conversations. Conversations help you get people talking about your organization and allows you to receive feedback from them. One of the best ways to do this is by asking questions. Questions encourage your followers to respond, and asking questions on social media is easy, fast and monetarily ideal.

With Squareberry, you can easily schedule social media messages in advance to ask questions and get feedback. With the social conversation area, you can monitor and manage replies and comments that people make in a centralized social inbox. This makes viewing and responding to your followers' comments fast and easy. But, you may also want to track what kind of responses you are getting. The new Listen&Count polling system allows you to do this.

Track Descriptive Words to Measure Response

Listen&Count is flexible enough to allow you to track any keyword mentions, regardless of the context. Because of this, you can use it to gauge the opinions of your followers and see how people choose to describe your organization, services or products.

For example, if you have a restaurant, you can create a new Listen&Count poll and add keywords like "Great", "Good", "Okay", "Delicious", "Tasty", "Perfect", "Pretty Good" etc. Then, over the course of a few weeks or a month, you can schedule various messages asking about different food items you offer on Twitter. Your followers/customers will respond with answers to your questions and you can track how many positive and mediocre responses you get based on the keywords mentioned by your followers.

In person surveys or long forms are no longer ideal and take too much time. With social media and Listen&Count Polls keyword tracking, you can easily gather and monitor customer feedback.