Tuesday Tip - Add Notes To Locations

Many locations are not as simple as an address. Maybe you are on the second floor or to the right of the elevators. Adding helpful notes to your location(s) is a great way to help people get to where your events and promotions are being held.

Your Location May Be More Complicated Than You Think

Many locations are not big buildings with huge signs on busy intersections that everyone knows about. Often times your location is more complicated. You may be in a crowded shopping center or around the corner. It is important to provide useful help and tips for people who have never been there before.

You location notes do not have to be about directions. They can also be helpful tips to make a customer's experience better. For instance, your building may have a small parking lot in the front, and plenty of parking in the back. Letting people know about the parking lot behind the building (which usually has more spaces) is a great tip to add to your location notes. It lets a first time visitor feel comfortable and more willing to come to your location.

Ask a First Time Visitor

A great way to find out anything bad or difficult about your location is to ask someone who is visiting for the first time. Getting this kind of feedback can be very helpful in determining what you need to let people know about. In many cases, you may learn something you never knew about your place. It may be difficult to see from the road, or the sign is only visible from one direction. There are a variety of situations that you would never think of on your own, since you go there all the time and are so familiar with it.

Getting to Your Location is What It is All About

Your location is what it is all about. Those coupon promotions you run and special weekly events are all about getting more people in the doors. Utilizing the location features in Squareberry can help drive more real world traffic. Isn't that what all this marketing stuff is about?

Understanding Location Features

Locations features in Squareberry help tie your events and promotions to the real world and drive attendance to your locations. Understanding how the location features work is essential to maximizing your real world events and promotions.

Creating & Editing Locations

Most of the fields for creating a location are pretty straightforward. You start by naming the location. This name is shown wherever the location is shown. Next you provide the street address, city, state/province and postal code. You will then select the country from the drop down menu of options. The map below the address fields updates to place the pin at that location. The pin can also be dragged and dropped to adjust exactly where it shows. This is useful if you want to display the entrance to the parking area or a specific part of your facilities.

Your location can be connected to Foursquare for showing check-in stats. Nearby Foursquare locales are pulled in from Foursquare and you can select yours from the drop down menu.

The notes field is where you can provide useful information for your guests. For example, you may say "Park in the garage and we will validate your parking ticket." or "Take the elevators to the 2nd floor and turn right." Adding useful notes to your location can give first time visitors quick info on getting to where you are. The notes you add are displayed along with the location.

Where Locations Display

When creating and editing events and promotions, you can tag them with one or more locations. These locations will display with that event or promotion. This is the ultimate call to action as it offers a visual map of where your happening is taking place and offers directional features to guide visitors there.