Two Daily Deals Strategies

Squareberry's Promotions feature allows you to plan, schedule and deliver coupon promotions on social media, web calendars and more. This feature can easily be used to implement your own "Daily Deals" strategies. "Daily Deals" websites have become very popular in the last year and the concept is appealing to consumers. Taking advantage of this appeal can help any business.

Publish Your Daily Deals Daily

Tongue twister? A little bit. But you get the idea. Publish your deals each day. This means people do not know what tomorrow's deal will be. You keep their focus on one deal at a time.

Here is how you can set this up in Squareberry:

• - Create a category called "Daily Deals" or something similar.
• - Set your publishing settings for this category to be "Day Of".
• - Make sure this category is not included on any of the Views you are using on your website or for your Facebook Calendar. You don't want your entire Daily Deals schedule on display.
• - Schedule Daily Deal Promotions and tag them with your Daily Deals Category

Now, all the Daily Deals promotions you schedule will publish to your social media accounts on the 'Day Of" the promotion. They will not publish before that and will not display on your calendars and widgets.

Daily Deals Calendar

Some organizations may want their deals on display ahead of time. To do this you will schedule your promotions normally in a category of your choosing. But, you may want to have a calendar or widget dedicated to your Daily Deals. This can easily be done:

• - Create a category called "Daily Deals" or something similar.
• - Create a custom Event View in the Calendars & Widgets Area and select only your Daily Deals category so that it is the only category in the View.
• Embed a widget or calendar from this new custom Event View on your website or anywhere you like.

This new calendar will display your Daily Deals category and nothing else. You could use one of the sliders on your website to grab attention or even add the List Widget to your home page to show off your upcoming "Daily Deals".

Tuesday Tip - Run 'Daily Deals'

"Daily Deals" are the hottest thing since... well since the last hottest thing.

They are everywhere. From the industry leaders like Groupon and Living Social to retailers and travel sites. Special deals with huge money saving opportunities are very popular. Local businesses need to take advantage of this trend an capitalize on consumer demand for these kinds of deals.

Run Special Daily Coupon Promotions

Running your own daily deals is easy! With social media, local businesses have the power to instantly and effectively reach numerous people. Your followers will also spread your deals across social networks, via email and more. Your Daily Deal can spread around your local area quickly and help drive people into your real world location.

Of course, you do not have to run one every day. It all depends on your business and market. For instance if you are a restaurant, you may want to run Daily Deals Monday - Thursday to help drive more traffic on those non-weekend days. You could run a coupon promotion that says: 50% Off One Hamburger - Today Only.

A coupon with "Today Only" and a large percentage off is eye catching. It gives a sense of real savings and it has a sense of urgency. These kind of coupon promotions can help drive real world traffic.

Mobile and Social Media Coupons

Beyond social media, it is important to be communicating to mobile devices. Your daily deal promotions should be optimized for mobile devices and reach people no matter where they are. Mobile users are often already out-of-home and looking for places to go.

Squareberry's coupon promotions feature makes this easy. You can schedule promotions far in advance and watch as automated reminders about these promotions are sent across social media, email, SMS and more. Your daily promotions are also displayed on interactive website widgets and calendars. Learn more about coupon promotions here >

Original Source: http://squareberry.com/news/tuesday-tip-run-daily-deals/