Black Friday + Cyber Monday Review

The past two weeks we have discusses Black Friday and Cyber Monday. With the week of Thanksgiving here and the long shopping weekend approaching, we wanted to do a quick review of key points/ideas for Black Friday and Cyber Monday. If you have any ideas or want to share your experiences with this time of year, feel free to head over to the Squareberry Strategies section of our Forum.

Black Friday

• Lunch on Black Friday is a big opportunity for local restaurants. Most of the shopping is done in the morning to early afternoon and shoppers will need a place to refuel and grab a bite.
• Local small businesses can target the afternoon for promotions. The morning is dominated by large retail chains with big ticket items that are tough to compete with.
• Full Black Friday Post >

Cyber Monday

• Small businesses with online stores should focus on social media to get their local audience sharing and talking about their special offers.
• Restaurants and other local businesses can sell gift cards (a popular git choice) at a discounted rate on Cyber Monday. This is an easy promotion and a way to assure more people will be coming in your doors down the road.
• Full Cyber Monday Post >

 

Next week we will start looking at some tips for promotions and events during the busy holiday season. We will also discuss ideas on bringing in people who are from out of town.

Black Friday for Local Business

Black Friday is the day after Thanksgiving in the USA. Generally, it marks the beginning of the holiday shopping season and features large sales, discounted items and early store hours. On Black Friday millions of people go out spending money. They shop, they buy gifts and they often dine out. Despite not having the big ticket items or large advertising budgets, local businesses can still participate in Black Friday (if they choose to be open).

Restaurants on Black Friday

Local restaurants can see a lot of business on Black Friday. Much of the shopping is done in the morning and in the early afternoon. This means, there are a large number of people who are out of the home and will be hungry for lunch (not everyone wants Thanksgiving leftovers everyday). If your restaurant is open, make sure you are letting people know on social media. You can also run a special promotion to help draw in more people.

Promoting on social media is essential. Mobile devices users who are out shopping will be checking Twitter and Facebook to see news, updates, where their friends are and what their friends have bought. Your restaurant should be part of this conversation and let people know that they can stop by your location to refuel.

Small Businesses

There probably won't be a lot of business in the mornings for small/local retail businesses. The morning crowd is dominated by large retail chains with big ticket items and huge savings. However, the afternoon could be prime for the taking. Most shoppers plan out their morning - what stores they will hit and when. But, the afternoon is often overlooked. If you have a local retail store with specialty items that holiday shoppers are interested in, try promoting special "Afternoon Savings". Your small business may not be where they line up at 5 AM, but you could be the final stop on the way home.

Not for Everyone

Black Friday may not be for every local business. Restaurants are more likely to see big crowds and some local retail shops may decide it is better to just not be open. It all depends on your market and your situation. If Black Friday is not for you, maybe Cyber Monday is...

Next week we will take a look at Cyber Monday, the digital cousin of Black Friday.