Tuesday, January 7, 2014

New Year - New Followers

Another year is here. Amazing. 2014 is sure to be filled with more exciting technology and marketing opportunities. As your organization begins another year, take this opportunity to gain more followers and promote your various marketing/communications channels. You want to make sure that you have as many followers as possible for the upcoming year.

Your media should promote all of your other media.

Promote Other Channels

Many organizations are strong on a single social media channel, but fall short in other areas. You can use your strong social media channel to promote your weaker ones. For example, you may have thousands of Facebook "Likes" but only a few hundred Twitter followers. Post messages to Facebook promoting your Twitter presence. Encourage people to follow and connect with you on Twitter.

Exclusive Promotions & Contests

Another strategy for getting more followers on a certain channel is so offer exclusive content on that specific channel. Using the same example above, you could post on Facebook that you will be offering exclusive discounts and promotions on Twitter. This will help push some of your Facebook followers to also follow you on Twitter.

social-media-online-presence

Don't Forget Your Website

Websites are still a main destination for web users. It is important to make sure your website sends people to your various social media channels. Beyond simply having social media buttons in your footer, make sure your pages feature social sharing buttons. Additionally, you can create larger graphics and pop-ups that encourage people to connect with you on social media.

Beyond providing information, your website's goal should be to help you gain real and relative connections on your various communication channels. This will lead to an increase in the reach of your events and promotions.

No comments:

Post a Comment