The past two weeks we have discusses Black Friday and Cyber Monday. With the week of Thanksgiving here and the long shopping weekend approaching, we wanted to do a quick review of key points/ideas for Black Friday and Cyber Monday. If you have any ideas or want to share your experiences with this time of year, feel free to head over to the Squareberry Strategies section of our Forum.
- Lunch on Black Friday is a big opportunity for local restaurants. Most of the shopping is done in the morning to early afternoon and shoppers will need a place to refuel and grab a bite.
- Local small businesses can target the afternoon for promotions. The morning is dominated by large retail chains with big ticket items that are tough to compete with.
- Full Black Friday Post >
- Small businesses with online stores should focus on social media to get their local audience sharing and talking about their special offers.
- Restaurants and other local businesses can sell gift cards (a popular git choice) at a discounted rate on Cyber Monday. This is an easy promotion and a way to assure more people will be coming in your doors down the road.
- Full Cyber Monday Post >
Next week we will start looking at some tips for promotions and events during the busy holiday season. We will also discuss ideas on bringing in people who are from out of town.